Category Archives: Email Marketing

Complete Email Marketing Solution

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GetResponse is a complete email marketing solution.  It provides:

  • Turnkey newsletter publishing and hosting features
  • Unlimited follow-up auto responders to deliver information to your subscribers and convert them to paying customers
  • Fully automated list hygiene
  • Anti-spam practices
  • Established relationships with major Internet Service Providers and Email Service Providers
  • The highest email deliverability to ensure that your messages get through to your prospective customers
  • Undisrupted email deliverability for their customers
  • Over 5 billion messages each year from 172 countries
  • Full scalability and is capable of handling both small and very large lists alike (1+ million subscribers)

GetResponse in highlights:

  • Over 100,000 active accounts
  • Free version available
  • Deliverability of up to 68% higher than our competitors
  • Unlimited auto responders, follow-ups, campaigns, lists and messages
  • Powerful automatic message personalisation
  • Smart tracking features

It also brings a lot of benefits including:

  • Catches lots of sales and jolts your leads into profitable action
  • Boosts your lead generation and business-building results
  • Chops away tedious and repetitious email marketing tasks

When you join GetResponse, you will be supported every step of the way on your path to successful email marketing by their excellent customer support and materials with context help, user guides, FAQs and video tutorials.  You will benefit from industry-leading email deliverability which they consistently maintain through their solid relationships with ISPs, their proactive delivery initiatives and their strong anti-spam commitment.

Become a GetResponse customer today and find out how you can instantly get tangible, measureable results with out wasting your time or money.

Click here to get a free 30 day trial of GetResponse.

A Beginner’s Guide To Content Audits

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We talk about spring cleaning our physical spaces but it’s just as important to apply the same practices to our online world.  During AWeber’s April AWeberHour Twitter chat, they spoke with 5 amazing content experts.  They shared some advice on how bloggers and marketers can improve their online content by regularly performing content audits.  The word “audit” tends to translate to loads of time and effort.  Time, for many businesses is a rare commodity.  It doesn’t have to be a “mind-numbing odyssey”.  Below are some tips to help you clean up and optimise your online content.

What is a content audit?

It’s important to define what a content audit really is.  To put it simply, it’s a quantitative inventory of your content combined with a qualitative assessment of how you content is performing.  It’s a lot more than just creating a list of all the pages, blog posts, photos, documents and videos you have on your website.  Yes, making a list is part of the process.  More importantly, it’s assessing how your content is performing.  This helps you know what to keep doing, what to improve and what to scrap.

Why should you care?

Imagine if a broken link or missing metadata is keeping Google from indexing your site.  This means no one will find your website if they’re searching on Google.  If it’s not on Google, it doesn’t exist.  That could spell ruin for any business.

What if you’re spending most of your time talking about Topic A, when your audience would prefer topic B.  This translates to your audience growing disinterested and going elsewhere.

How do you know your content is effective if you’re not reviewing it on a regular basis?

By doing a regular audit of your content, you’re able to not only identify things that are broken on your site but you’re also able to identify trends in what your audience values which give you more direction with your strategy and business.

How to perform a content audit?

An audit does not have to be a daunting, time-consuming or labour intensive exercise.  While there’s lots of elements to it, they can be easily broken down into manageable chunks.

5 content blind spots and how to avoid them

While you’re going through your audit, here’s some of the common areas that get missed.  There’s a list of them below:

So, now you know the basics on content audits.  Go ahead and try it out.

Do Your Words Scare People Away?

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There’s a saying from Ernest Gaines: “Words mean nothing.  Action is the only thing.  Doing.  That’s the only thing.”  You write words in your marketing emails.  Many or few, you use them to communicate your ideas.  Don’t write words just to communicate.  Write them to request an action.  Sometimes it’s subscribing, responding, purchasing or whatever you want reader to do.

The words that carry most of the weight of the request are the few at the end, where you normally provide a link to proceed which is the call to action.  This is the decision point.  The words you use here could sway your readers either way.  So, how do you know which words to use?  You can guess based on preferences or you can run split tests to be sure.

A case of contextual turn off
The cabot Heritage Corporation which is a stock advisory ran a split test on two opt in buttons.  The buttons were identical in deign and location.  The only difference was in the wording.  One read: “Send My Free Report” and the other read: “Start My Free Subscription.”
Split Testing CTA Opt-in Text

Only two words changed but that change had a powerful effect.  The “subscription” button decreased conversions by 22.9% in the span of just two days.

What happened here?

Different words trigger different associations and those can make or break the response.  In the above case, it looks like readers associated “send my report” with a single contact and “subscription” with regular communication, requiring more commitment.  Your reader’s response will partly depend on your subject line and the relationship you already have.  The phrase that crashed and burned for Cabot Heritage might take your opt in rate soaring.  This is why you need to test.

Think about the long run

In Cabot Heritage’s test, it looks like people preferred the idea of one mailing to regular updates.  Regardless of which button they pushed, they were added to the same mailing list.  It would be interesting to see people who didn’t expect regular mailings would have responded when they started getting them.  Would the unsubscribe and spam rates go up with the opt in rate?  When choosing the words you want, keep in mind that you need to set correct expectations.  A well informed subscriber is a happy subscriber.

How to test your call to action?

Your first step is to write several options that set those expectations and fit the usual “voice” of your brand, how you usually represent your brand in writing.  There are several options you could take:
  • Subscribe here.
  • Sign me up!
  • Sign up for a monthly newsletter and a free t-shirt.

You coud restate the benefits that the subscriber will get.  When you have a few ideas, split test them with one another.  You can do this quite easily with AWeber.

Who answers when you call?

So, are you getting the response you want from your calls to action?  Are the subscribers you’ve collected interested and engaged.  Do they click and purchase?  Have you split tested your calls to action in the past?  How could you test it for an even better response?

AWeber’s QuickStats For Email Newsletters

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If you’re like most people reading this blog post, you love data.  The kind that paints the picture of what is and isn’t working in your email marketing.  The trouble with data is that it’s sometimes hard to know which data is important and worth focusing on.  Not to mention, for the data to be valuable, the data has to be actionable as well.

There’s now a released tool that helps you see how your email marketing campaigns perform but also makes it easy to take action to increase your response rates and conversions.

AWeber’s Broadcast QuickStats

QuickStats makes it easy to understand how your broadcast performed by showing you:

  • Opens
  • Clicks
  • Web Hits/Traffic
  • Unsubscribes

Check out some screenshots of QuickStats:

Mock Opens
Mock Clicks

You cal also use the data to identify responsive and non-responsive group of subscribers, the people who:

  • Opened the email
  • Didn’t open it
  • Clicked a given link
  • Didn’t click that link
  • Made a purchase – You can track email driven sales with AWeber.

QuickStats are actionable

One of the most powerful things you can do when you know who clicked a link, who didn’t open an email is segment out those subscribers and only broadcast to them.  It’s an effective way to talk to people who are interested in a particular product, feature, part of your website or anything else you’re linking to.  When you can identify those who didn’t open an email or click, you can:
  • Make an alternative offer
  • Find out what their objections are
  • Send out targeted and relevant email campaigns to increase your conversions

How will you use this tool?  You will be able to see at a glance how your broadcasts perform, identify potentially subscriber segments and quickly and easily create and deliver targeted campaigns.

How To Track Downloads With Email Analytics In AWeber?

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You may already know about AWeber Analytics features.  These powerful tools allows you to target your list with pinpoint accuracy, sending messages that respond to subscriber activity.  Anywhere you install analytics, you can track which of your subscribers visit that page.  You can send email newsletters to subscribers who visit your order page or who look at a specific product or page on your website.  We’ve recently taken things a step further, allowing you to track subscribers who click download links in your website.

How does it work?

Any download link on your website can be modified to track subscribers that use it.  You could easily follow up with subscribers who download a pdf ebook, ask for feedback on content in the download or even link to related products.  When a subscriber clicks a link, it will be tracked as a page hit to the download.

Who is it for?

Say that you’re tracking which subscribers are downloading a pdf ebook.  You can put that information to work.  We can segment our list and send a message to those people.  You can do this by searching your list for hits to the download’s URL which is in your AWeber account under the subscribers tab.  You would then save this search as a segment so that we can refer to it later.  You can create a broadcast and send it out to that segment directing their attention back to our site with links to similar resources or maybe just asking for input on the content of the PDF.