How To Deliver Smarter Auto responders With Send Windows?

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When sending out emails, it would be great if the follow up emails would deliver themselves only during the days and times that you want and to avoid the days and times that don’t work for your subscribers.  This was only available for broadcasting and not for auto responders.  That’s all changing.

With AWeber you can deliver your automated follow up messages during the days and times you’ve determined to be best for your subscribers.  To see it in action, watch the short video below:

As you can see, you can easily choose which days, and times you want your auto responders to go to your customers and prospects.  If you use the geographic awareness feature, AWeber will automatically adjust delivery to each subscriber’s time zone regardless of where they are in the world.  If you like, you can send it each morning.

How can this help you to make your email marketing more effective?

It can help you by:
  • Looking at when your subscribers are opening your email and/or clicking your links.  AWeber’s opens over time and clicks over time show this.  Then you can adjust your send windows so your messages that stand out at the top of the inbox during those times.
  • Running a weekend sale – You can schedule one of your follow ups to only send on Friday mornings.
  • Finding out if there’s certain days or times that you know are bad for your subscribers – You can send windows to avoid sending during those days/times.

These are just a few of the ways you can start to increase your response rates with send windows.  There’s many more ways to use them.  I’m sure when you give it a go, you’ll find more creative ways to use them.

AWeber’s Smart Video Thank You Pages

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The thank you page is the first thing a subscriber sees after signing up to your email marketing campaign.  It does a lot to establish expectations about your campaign.  It’s also where you can knock their socks off.  An awesome thank you page can get subscribers excited about receiving your emails and making each and every broadcast you send a celebratory occasion for them or at least get more email opens.

Smart Video thank you pages are the happy medium between AWeber’s default thank you page and your own custom URL.  AWeber will pass the subscriber form data to the page so that everyone who signs up to your list gets a unique experience.  This is your subscriber’s name with your confirmation subject line rather than a generic “check your inbox” message.  It’s as simple as choosing a Smart Video Version from the page drop down menu.

The smart thank you page will pick out the subscriber’s email provider and adjust the video accordingly.  So, if someone enters an email address that includes @gmail.com, they’ll see a video telling them to check their Gmail inbox.  Likewise with Yahoo, Hotmail and many more.

A good looking web form makes a great first impression on a subscriber but an engaging thank you page is just as important.  You can shape expectations and build anticipation, all the while directing the subscriber to their inbox.  One extra thing to note is that these thank you pages are only available with confirmed opt-in.

3 Steps To More Sales By Split Testing

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Have a look at the last email promotion you sent.  Open it up.  How is your subject?  Is it interesting enough to open?  What about your call to action?  Is it intriguing that you want to click it?  Great but opens and clicks only measure interest.  That’s not your end goal though.  Your goal is to make more sales.  It’s the revenue from customers purchases that keeps you afloat.  So, the broadcast’s true worth can be measured in the sales it generates.  The trick is to find out how to put the message together that prompts the most purchases.  With just a little setup, you can do this with your AWeber account.

The first step is to set up sales tracking.  You need to make sure you’re tracking the sales you’re getting from each broadcast.  You can do this with the sales tracking feature.

The second step is to tweak your promotional broadcast.  The idea is to see if a different version will sell more, so you’ll need to create another version.  You could tweak your call to action, your text to image ratio, your pre header, your format and your images and copy.

The third step is to split test for the winning design.  Use the broadcast split testing feature in AWeber to figure out which design will generate more sales.  This feature sends each version to a randomly selected, equally sized audience to get the most accurate results.  After the broadcasts go out, follow the Quick Stats for each version to keep track of sales.  When you find the winning design, you know which one to use for future promotions.

I highly recommend you to do sales tracking and split testing.  It will help to get a lot more profitable.

AWeber’s New Web Form Generator

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The new AWeber forms have been rolling out recently.  Below you can watch a video on AWeber forms to have a little tour to see the AWeber Form Generator in action.  You can think of it as an open house, only with less house and more web forms.  Now you can create great looking forms in a way that is much more convenient.  There’s no HTML editing which is even better.

Watch it in action:

Have you tried the web form yet?  Why not show it off?

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