Visits: 1
When Lebanon, Ohio needed a new fire truck, they didn’t want to hold back. So, they purchased a $868,000 shiny red fire truck but when the truck arrived, the city found out they had a big problem. The truck was too large to fit inside the firehouse. They’d put off renovating their firehouses for as long as they could but now they have no choice. So, their new $800,000 truck is going to have to sit outside until their firehouses are up to code.
If you’re lagging behind in the online marketing business, you’re going to be in the same spot. If you’re following the advice from the gurus from the 90s or 2000s, you’re marketing just won’t fit in today’s fast changing online world.
So, what’s the answer? You need to lock in with a system that is constantly testing, tweaking and changing in order to deliver you the best results possible.