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Email Marketing is getting more and more popular. Email Marketing allows you to build a list of targeted leads that are interested in what you have to offer. There’s many advantages including:
- Building a relationship with your leads which increases conversions
- It’s one of the cheapest forms of marketing
- You can scale up as quickly as you want
- You only pay for the leads once and you can promote many different products and services.
Most of the top internet marketers use Email Marketing because it works very well. Most of them will tell you: “The fortune is in the follow up.” This is because most people don’t buy your product or service after seeing it for the first time, they usually buy after 5 – 7 views of your product or offer. Some people will buy after a year or two of follow up emails and some even longer. This is why the follow up is so important.
Email Marketing allows you to build a know, like and trust relationship with your leads. Once they feel like they know you and trust you is when they will feel more comfortable to buy whatever product or service you’re offering.
You need to write emails that give value to your readers. You can do this through story based emails, educating your leads and by helping them in some way.
Email Marketing will grow your online business quicker than just about anything else. I personally use GetResponse Email Marketing. GetResponse is feature rich, easy to set up and the price is similar to the other Email Marketing Autoresponders.
GetResponse are offering a free 30 day trial which means you can get a free account right now and use all the features. There’s no need to get your credit card out for the free 30 day plan. If you like, continue using it or you can cancel it if you don’t like it. I would highly recommend you to start build a highly responsive list of leads as this is what will get you a lot of sales.