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If you’re a frustrated marketer, one of your least favourite phrases is probably that: “it’s a numbers game”. You’ve probably heard the advice before: “just run the numbers, right?” It’s a tired old cliché. It’s tossed out by gurus to get their affiliate members to keep plugging traffic through a system that simply does not work. I’m sorry if that’s harsh but the bald truth is that if you’re grinding it out, putting real effort, sweat and tears into generating traffic and it’s not converting, then your system is broken.
The Orville & Wilbur Approach To Conversion
Did you know that back during the “Race for flight”, there were two philosophies pursued? First, there’s the prestigious and well-known men of science like Alexander Graham Bell and Stanley Langley who focused all their attention on building powerful engines by pumping as much power into the system as possible.
Then there’s Orville & Wilbur who laboured away in their wind tunnel making their plane which is the system as efficient and aerodynamic as possible. Before they even strapped an engine to anything and started pumping power, the Wright Brothers made sure the damn thing would stay in the air.
While the other guys strapped more and more powerful engines to a heavy, clumsy, earth bound contraptions. Rather than learning how to fly, it seemed they were merely trying to figure out how to crash in more and more spectacular ways.
So, what does this have to do with your marketing? Most network marketing systems are just about the numbers as they focus on just pumping as much power (traffic) through the system as possible. Who cares if the system itself will never get off the ground. Let’s just crank up the power and go for it. Since the system is not aerodynamic as in it doesn’t produce buyers in a consistent, reliable and inexpensive fashion it crashes over and over again. In more and more spectacular and frustrating ways each time.
If you have a system that converts 20%, 50% or 75% then by all means strap a big engine to that sucker and pump as many people through it as you can. You can run the numbers all day and all night long. That system is built to fly.
If on the other hand only a tiny percentage are converting, you need to go back to the wind tunnel and build a new airplane. Click Funnels is your “aerodynamic” Sales Machine.
Click Funnels is a finely tuned, aerodynamic and automated sales conversion model.
All you need to do is provide the ambition and fly the plane.