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A sales funnel is a marketing model that represents the journey a potential customer goes through before making a purchase. The funnel consists of multiple stages, each aimed at moving the customer closer to a purchase decision.
The typical stages of a sales funnel are Awareness, Interest, Desire, Action (AIDA).
- Awareness: The customer becomes aware of a product or service and the problem it solves.
- Interest: The customer is interested in learning more about the product and how it can benefit them.
- Desire: The customer desires the product and has a strong intention to buy.
- Action: The customer takes the desired action, such as making a purchase or filling out a contact form.
The goal of a sales funnel is to guide the customer through each stage of the process and ultimately convert them into a paying customer. The funnel can be optimized through various marketing tactics such as email campaigns, social media advertising and landing pages to increase the number of customers who reach the final stage and make a purchase.
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