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For most people social media is an information wasteland. For every piece of useful information, there are a dozen viral news stories that have no solid facts backing them up and hundreds of average people posting pictures of themselves doing average things or whatever is on their mind. It’s a total information dump.
Some people make their living off it. Celebrities and athletes run their social media accounts like they’re businesses. They integrate products into their daily lives so that their followers will think they’re being honest and actually use the products while they get paid to show them. They make a lot of money doing it.
While they may look like they own it, you never see the people who profit the most from the internet because the actual kings and queens of the internet are the ones who make money every time someone logs on. The rulers of the internet don’t micromanage accounts or find the right ratio between real posts and advertising. They don’t have to build up millions of followers or friends and keep them entertained to stay relevant.
They simply post ads online and let the money roll in from the millions of views they get. They just place ads in the right place at the right time. Just take Russel Brunson for example. He earned himself over $100 million over 3 years by placing ads online.