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Below are 6 top tips on selling online:
- Show off your products – Make your products look appealing and attractive to your potential customers. You can use high-resolution photos and concise descriptions to make a great impression.
- Make your policies easy to find and understand – All of the important information should be explained thoroughly and should be easy to find on the homepage. Customers appreciate your honesty and it could positively impact their buying decisions. This could include your returns, guarantees or your shipping costs depending on what is applicable to your business.
- Be safe and secure – Building trust with your visitors is very important. Use trusted payment processing solutions like Pay pal which ensures peace of mind for you and your customers. SSL Certificates also add a layer of security by protecting confidential information.
- Split test to see what works – Change up elements on your website to see what makes your visitors convert. It could be as simple as changing the colour of your buttons or changing the product focus.
- Craft your sales strategy – Are you looking to sell online but don’t where to start? You could even start with simple changes like adding in a sales phone number to your site. There’s plenty of open source shopping cart solutions like Magento or Zencart.
- Sell through social media – You can social media in many ways including: tweeting about sales, interacting with customers or posting product photos. You can use FB Ads and use their targeting features to get your ideal buyer.
These tips should help you out when you’re selling products online. If you’re just getting started and are looking for a domain name and hosting, then HostGator will help you. They are very reliable, up 99.99% of the time, you get plenty of features and lots of support.
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