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Leads and sales aren’t a huge issue for you but getting them profitable is a chore and a half? Many folks look at the skin of their business before they’ve ensured the proper bones are in place first. It’s a critical mistake. Let me explain, you may have a beautiful looking offer but will it put food on your table, will it cover your mortgage? Will it cover a nice car? Date nights? Hiring a baby sitter? Vacations?
Beautiful looking (skin) doesn’t mean beautiful performing (the bones). The key to a business that’ll make you a nice cushy income for many years to come. The bones are:
- Traffic
- Conversions
- Economics
Simple enough, right? Yet most consider only the traffic and conversions part. Not sexy sounding enough, right? Who knows, I just care about not losing money and making sure I am making plenty to have a nice lifestyle. You feel that way too?
Consider this, your traffic and conversions “bones” may look great on the surface. You’re getting leads and sales. Yet, if it’s costing you $150 bucks to make $100? Not so good?