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I’ve got a secret. If you really understand this concept, you’ll be miles ahead of almost every entrepreneur out there including every marketer and business owner. Every person. This isn’t sales hype. I’m not just saying something to grab your attention. I’m dead serious.
So, are you ready for it? Here’s the secret: Most of the work you do is hurting you. Let me explain. Most of the work that every entrepreneur, every manager, every CEO, every COO does is wasteful. Most of it is low value work and they shouldn’t be doing it.
How do I know this? It’s because most of the work entrepreneurs do someone else could be doing. Whatever someone else could be doing, someone else should be doing. This frees you up to do only high value work. Work that you alone are qualified to do. For e.g. entrepreneurs shouldn’t be doing admin work, ever. If you’re doing admin work, you’re wasting your time. You can hire a secretary who can do the admin work for you. You should focus on the high value work.
Click Funnels helps you cut low value work from your schedule. It helps you to focus on high value work which is driving leads into a highly converting sales funnel. This is your main marketing strategy. Too often, entrepreneurs and especially ones who are just starting out waste their time jumping around from low value task to low value task because they think they could do it better.
As entrepreneurs we think, “I could get better results if I’m the one on the phone doing sales.” or: “I could do those admin tasks twice as fast as someone else.” Maybe it’s true. Maybe you could do it twice as fast. Maybe it’s not true. Either way, it’s a mindset you need to get rid of, the: “I’m going to do it all because I can do it better” mindset. The sooner, the better. It’s a dark, poisonous mindset that can kill your effectiveness as a business owner.
The only way to get rid of it is to start letting go of that lower value work. Let Russel Brunson’s team to do the selling. Let his team do customer service for you, the admin work and the product creation. That way, you can focus solely on high value work which is driving traffic into a sales funnel via online marketing.
Are you ready to let go of low value work?