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If you start a small business, you’ve automatically got something going for you.  Something very important.  Potential customers are a lot more likely to trust you.  More likely than they are to trust big businesses.  Why is that?  This is straight from Gallup’s website: “Just as Americans are more inclined to trust their local government than the larger federal entity, they are more likely to trust small business, while confidence in big business is in shorter supply.”

They’re not just saying that.  They did a poll last year and they quote the statistics: “Americans are more than three times as likely to express confidence is small business as they are in big business.  67% of U.S. adults report having a great deal or quite a lot of confidence in small business far eclipsing the 21%  who are similarly confident in big business.”

Great, so how does this affect you.  If you own a small business, you have the ability to build a committed and trusting customer base.  People are predisposed to trust you.  If you give them a good product, answer their questions and don’t do anything stupid, you’re well on your way to building a flourishing customer base and a thriving company.