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You have many options when it comes to free traffic sources.

One of the easiest ways is through social media as FB alone has over 2 Billion people.  This is more than enough for any market or any niche.  You can do posts in groups, timeline or fan pages for whatever you are looking to do.  There are a lot of social media platforms all with large number of people and some are better suited for different businesses.

Blogging online is another powerful way to come across as an authority figure which is relatively inexpensive which can give you a large following.  Having your own website means you have much more control of how you would like things compared to other platforms that want you play by their rules.  Your free to do what you like on your website.

There is an endless amount of ways to do this FREE/Organicically.