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There’s an ancient marketing proverb which is a simple little proverb but one which contains deep truths that everyone who has ever thought of going into marketing should know. Here it is: “People don’t want a drill, they want a hole.”
Think about it. Too often businesses try to sell drills. They dress up their drill by making it look all fancy and packaging them in really nice boxes but in doing all that, they miss the point.
At the end of the day, people aren’t looking for a drill and not even a really nice one. They just want a hole. The reason they buy the drill is to get the hole. It’s simple, holes are the only things that matter to them.
So, how do you sell more drills? You need to prove to your prospects that your drills can make holes. You may have the fanciest system in the world, the coolest service or the greatest product but if you can’t show your prospects your product generates the results that they’re ultimately looking for, it’s not gonna sell.
Click Funnels is valuable not because it’s the fanciest system out there. It’s not. Nor is it valuable because it’s a time tested method for achieving results. In other words, it makes holes. That’s what it’s good for.
Russel Brunson has already paid out over $25,000,000 in commissions to those who have signed up. It’s free to sign up. Click Funnels isn’t a state of the art, look good drill. Don’t sign up if that’s what you want.