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Fix this and your results may soar because of a few sleazy car salesmen and the such, the word sales often carries a negative or bad tone to many folks.  This is holding them back badly.  Often, all we need to do is flip how we think about this because the reality is if you’re truly believe in what you’re selling, if you know in your heart it’s a superior solution in your marketplace, if you think it will make people better off in ways they desire and if you feel it can bring your fellow human beings to a much better place they may not get to.

Then there isn’t our moral obligation to get our message out there to as many people as we possibly can.  Yet, we don’t have to be salesy to do that as we educate, we inspire and help.