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Even the gurus get this wrong. I have a quick tip for you today to bump up your commission or to quickly go from zero sales to many. Do this, paint a realistic picture of the outcome people are getting as a result of what you’re offering. Do not talk about the product itself. The product is simply the mechanism to help people get what they want, right? Think of it this way, nobody paints a picture of gym equipment and dumbbells to help motivate people to get in shape. They sell them on the result, 6 pack abs on the beach and looking great in swimsuits.
People don’t care about our fancy HD videos or all the hard work we put into it. Which sounds better: “Sit down at your computer and watch my 83 HD videos that will teach you how to make money from home” or “Imagine sitting down at the beach at a 5 star resort, working a few hours from the comfort of your laptop with complete financial freedom.” The idea is to sell the outcome and not the product.
Ask: “What experience will people want as a result of what I’m offering them?” Now, people want different things. A young person may want to travel the globe. A retired person may want more time with his grandkids and for hobbies. So, in your communications, make sure to speak appropriately to your audience and hit on their different wants and desires over time, cool? Then help them get there. If a simple lifestyle friendly biz that allows you the opportunity to earn a great income on the side, while you travel, work from home or from any place you want sounds like it’s up your alley too.