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A little bit of truth tea for you. Want to save a ton of ad spend, frustration and add a lot more sales to your bottom lime? Good deal? Most miss this. Don’t underestimate it. Don’t market to broke folks. Yep, think about it, how will they pay you?
Many don’t think they are indeed talking to broke people yet they are by the words they use because they use broke person problems in their marketing, for e.g.:
- Barely scraping by
- Tired of being broke
- Shut off notices on the door
Is this making sense? So what do you do? Well, most people that have some disposable income have other big problems too. Many are time poor while others are bored. They may feel un appreciated in their current line of work. They may want to free up time so they can travel more, spend more time with their mate or kids or grandkids. We can go on and on.
You just have to speak to what their problems are and what they are going through, right? That way, you’re attracting the right people into your business that can afford to work with you. I hope you’ll take this blog post to heart. Use this wisely and you’ll see your sales perk right up.