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There are two lessons that I think it is impossible to become an adult without learning. First, the birds and the bees but we won’t talk about that here. Second and more interesting is how to use a recipe in a recipe book. Before you’re willing to and learn from people who have mastered food, you’re doomed to eat cereal, eggs, cold sandwiches and chicken in all it’s carious forms. Good food will forever be either a magical mystery or something you can’t afford. Cooking is not hard, it just requires humble submissions and a willingness to learn the way. So, maybe it is hard for some people.
Unfortunately, even many people who cook don’t apply the lesson to marketing. There’s a way. When we teach it to our clients, they make commissions in the $1000s, $2000s and $4000s. Heck if you haven’t learned how to cook, the least we can do is make you enough money so that you never have to.