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Learning about digital marketing is a great step. Here are some ways to get started:
- Online Courses and Certifications:
- Platforms like Coursera, Udemy and LinkedIn Learning offer courses on digital marketing. Look for courses on SEO, social media marketing, content marketing and email marketing.
- Google’s Digital Garage provides free courses and certifications in digital marketing.
- Blogs and Websites:
- Follow industry blogs like Moz, Neil Patel and HubSpot. They share valuable insights, tips and trends.
- Read websites like Search Engine Land, Social Media Examiner and Content Marketing Institute.
- YouTube Channels and Podcasts:
- YouTube channels like Backlinko, Ahrefs and Brian Dean provide in-depth tutorials.
- Listen to podcasts like “Marketing Over Coffee” and “Online Marketing Made Easy.”
- Books:
- “Influence: The Psychology of Persuasion” by Robert Cialdini.
- “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger.
- Practice and Experiment:
- Create your own blog or website. Apply what you learn practically.
- Run small ad campaigns on platforms like Google Ads or Facebook Ads.
- Networking and Conferences:
- Attend industry conferences, workshops and webinars.
- Connect with professionals on LinkedIn and join relevant groups.
Remember, digital marketing is dynamic, so stay curious and keep learning!