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First off, make sure your landing page is as enticing and easy to navigate as possible—optimize it with a compelling headline, strong call-to-action and minimal distractions. Then, segment your email list to tailor your messages to specific groups. Personalization can make a huge difference. Testing is key—A/B test different subject lines, email content and send times to see what works best.
Keep your copy concise and engaging and don’t forget to include testimonials or social proof to build trust. Lastly, follow up! Sometimes a series of emails can convert better than a single one.
Have you done any A/B testing yet?