Tips On Paid Search

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Paying for search engine placement is a hot topic these days and lots of Internet Marketers are using it as an important lead generation method.  But getting good results from paid search can be quite tricky especially if this is a new lead generation method.  There are many pitfalls that you need to avoid.  You will find the main tips below:

  1. Not all clicks are equal – with keywords you would think that the value of the clicks would be relatively similar regardless of where they come from.  This turns out wrong because in paid search traffic, the quality of traffic can vary greatly.  This is a result of several things such as the search engine’s audience, the idea of incentivized clicks in which people have no likelihood of buying your products or services and click fraud.  This is where fraudulent clicks are generated which could be by people or by computer programs in order to artificially increase revenue for affiliate offers or content sites.  You can’t just rely on the keywords and the cost per click to determine the quality of the traffic you might get.  You have to keep testing to find out what the quality of traffic is like.
  2. Find out the sources of traffic of your leads and sales – One of the most important things to identify is the traffic quality and the traffic source your leads and sales came from.  Once you do this this you can track your: cost per lead which is the amount you pay for each lead you get on average and your return on investment.  This is the amount of money you make divided by the money you paid for the traffic source that brought in the revenue.  Once you keep track of your results you can keep spending on the traffic sources that bring in the revenue.  You can track these numbers by using using tracking software such as Hyper tracker.
  3. Vary your traffic sources, keywords and ad copy – It is very important to continually keep refining your techniques.  You should keep testing, adjusting and directing your money towards the traffic sources, keywords and ad copy which give you the best return on investment.

By following the tips above on paid search engine placement you should have some really good results with this form of lead generation.

Click here to learn lots of other ways to get high quality leads 

Introduction To Paid Search

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Paid Search which is paying the search engines for a premium placement can be quite effective in your internet marketing strategy.  The Search Engine Marketing Professional Organisation found that advertisers in the US and Canada spent $5.75 billion on marketing through search engines in 2005.  Paid search accounted for $4.7 Billion which is about 83%.  So a lot of money is getting spent on paid search.

How paid search works

The most common way for paying for search engine placements is either cost per click or pay per click.  This means an advertiser only pays the search engine when one of the their links is clicked.  The price per click is usually worked out through an auction process where advertiser bids for the amount they would pay for a certain placement on the search results page.  The top position usually goes to the highest bidder.

Selecting which network to go with

There are several factors you should consider when picking a paid search provider such as:

  • The Business Model – How they charge, whether it is a pay per click, pay per thousand views or a different method?
  • Money – Do you have the funds to advertise with the network?  Some networks do have minimum budgets and small budget campaigns.
  • Price – What do they charge for the keywords you are looking for?
  • Quantity of traffic – Will they give you the amount of traffic you would like for your keyword?
  • Quality of traffic – What is the conversion rate of the traffic in terms of traffic converting into leads and sales?

Most of these factors are quite important but the most important one is the quality of traffic.  So you have to test out different networks to find out which ones have the highest quality traffic.  When setting up a campaign it is very important to pick keywords which are relevant to the product or service you are promoting.  Most of the paid search engine networks have tools to help with keyword research.  It is best to find keywords that have a good balance with getting enough traffic, good conversion and a reasonable price.  Many search engine networks also have this feature called fuzzy matching which allows your ad to show up in many more combinations than you would get without this feature.  You have to be careful with a feature like this because you may get traffic from irrelevant terms.

Have realistic expectations

You are not going to get results immediately with this method.  An effective paid search campaign is one that requires constant learning and refinement and there are many variables that can be optimised.  Once you keep measuring your results and keep refining your campaigns, then you will be successful with paid search campaigns.

Click here to learn lots of other ways to get high quality leads 

How To Get More Leads From The Search Engines

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There are many things you can do to get more traffic from the search engines.  The two most common ways to get traffic from the search engines is by writing blog posts on your website and by getting back links.  Generating leads for your business is what keeps your business running and finding new ways of generating more leads is one of the most important parts of your business.  Read on if you would like to learn how to get more leads that are high quality and at a low cost.

One of the first things people look for when searching for a product or service is traffic from the search engines.  Research shows that when people buy from a regular brick and mortar store, customers still go online and find the cheapest store for the product they are looking for.  Search Engine Optimisation or SEO is about getting Google to like your website more than your competition and will reward you with a higher Google ranking.  This works really well if the products and services you are offering are not seasonal and don’t change that much.

One of the main ways to get traffic from the search engines is by blogging.  Blogging is when someone writes content on their website and they publish it.   Blogging is a great way to talk, help and educate your leads.  By helping your leads and answering their questions you can start to nurture them from a visitor to a lead, to a sale and then to a loyal customer.  Most of your prospects are not ready to buy so you need to convert them into a lead.  With Email Follow up a much higher percentage of your leads will convent in to buyers.  You can use the content on your website to get prospects on your website and then nurture into a lead.  Another advantage of blogging is that every time you write a blog post you are creating more and more opportunities for prospects and then leads to find your website.  This way your website will show in the search engines for a lot of relevant searches.

The other main way to get traffic from the search engines is Link Building.  There are many different link building strategies such as:

  • Internal links – Linking to pages within your own website.
  • Manual Link Submissions – You can manually go to websites related to yours and post some valuable content with your website link.
  • SEO Directories – Submit your websites to directories such as Yahoo and Dmoz.
  • Viral Campaigns – Submit your links on Facebook, Twitter and YouTube.

So there are lot of ways to get traffic from the search engines and if done properly as suggested above, you can get a lot of traffic at a low cost.  If you to learn more click the link below to help you get top search engine rankings.

Click here if you want Top Search Engine Rankings as well as many other ways to get Leads. 

An Honest Review Of Linkvana

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This is an honest review of Linkvana.  Linkvana is a link building tool which has over 35 one way diverse and quality link campaigns that will boost your website to the top of the Google Rankings.  With the new Penguin update you need high quality content and deep diverse links.  With Linkvana you don’t have to spend all day building back links and writing articles.  Linkvana is very powerful hub for natural link building and content generation.  Everything is there that is required to get your web site ranked, increase traffic and therefore profits.

There are four main things Google looks for and Linkvana will help you with:

  1. Natural Link Building by building deep and diverse high quality back links.  It’s not enough now who has the most back links wins.  You need diverse back links with anchor text variation and deep link building.  Linkvana offers you access to their industry leading high quality back link network, Facebook and Twitter service help you go viral, Bookmarking tool, Commenting Tool, RSS Tool, A Social Media Tool and and a Forum Profile Tool.
  2. Get High Quality Content – You need fresh high quality and relevant content added on to your website regularly.  Linkvana helps you by creating videos for YouTube, Vimeo as well as other video websites, they write 450 word articles which are guaranteed to get accepted by ezinearticle.com and other article sites, they write 250 word blurbs which you can use for whatever you like, Linkvana’s team write Press Releases and even submit them to any major distribution service and they even help you writing 1000 word article or website content.
  3. Manage and Track everything from one Dashboard – The Linkvana Command Center Dashboard helps to manage and track everything from one simple and easy to use dashboard.  The Dashboard summary lets you view the progress of the entire project including the number of posts and articles that have been sent to the Linkvana System, the top ranking keywords of your website, on page and off page seo scores as well as other useful information.  A very useful feature is the keyword research and this works by simply adding a keyword.  Linkvana looks up that keyword and suggests other keywords which are similar.  You can find out the what the competition is as well as the search volume.  The Rank Tracking feature shows your website’s keyword rankings before you started using Linkvana and what position in Google they are now ranking at.  The On Site Research shows pages that are optimized and which pages are needing improvement.  The Off site research shows how many back links are on each page.
  4. Every month you get 80 credits to spend on any link building tool you choose.  You can pick and choose which link building tools you want any or all.  As Google keeps changing its rules it more important than ever to stay on one step ahead of Google and your competition.

So Linkvana has many features to help you increase your website’s rankings and to get to the top of Google.  Currently if you buy Linkvana through the link on this page, you will get a trial of Linkvana with 30 FREE credits.  So you can try out Linkvana, build back links with your free 30 credits and then decide if it is right for you.

Click here to try out Linkvana with 30 free credits. 

Popup Domination Plugin

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Popup Domination is a WordPress plugin designed to get you 400% more subscribers as soon as you install the Popup Domination Plugin.  It allows you to create pop up ads that you use to capture more email subscribers.  According to Pop Up Domination they cant be blocked and you are guaranteed awesome results.

You might have a problem with low subscriber rates and this leads to low revenue growth.  You purchase Popup Domination, choose a theme to match your style and the niche of your website and change the options to suit your audience.  It really is this easy to install, you should get an increase of at least 200% subscriber rate and if not within 60 days you get your money back. Below is a picture of what Pop Domination looks like.

Popup Domination Plugin

Popup Domination Plugin

The Popup Domination Plugin features some really beautiful pop ups.  These pop ups are designed for the highest conversions and opt ins.  It comes with 10 themes so pick the one that suits your target market.

You can set your pop ups to page level targeting which means it lets you target specific pages or categories for your pop ups to display.  It will let you set pop ups on every page if you like.  Another Good thing about Popup Domination is that it will help you to build highly targeted lists of people who are really interested in what you are offering.

The Popup Domination Plugin gives you complete customization of the content and the look and feel of every pop up you create.  You can change the font, the colors, change any text on the pop up and it also lets you upload cover images so you can put a picture of your brand on the pop up.

Another useful feature of the Popup Domination Plugin is that it lets you split test different content, templates and styles.  This can take your opt ins to the next level.  So by split testing you can find out which pop up ads and styles work better than others.

The analytics feature is very useful as it shows you which pages and pop ups are giving the best results which helps when thinking about future offers and thinking about the content on your web site.

The Popup Domination Plugin works standalone or with most of the main email marketing software out there.  A lot of the best internet marketers use the Popup Domination Plugin such as Ryan Deiss, James Dyson and Jeff Johnson.

The Popup Domination Plugin will help to make a bigger impact when it comes to increasing subscribers. It can help you to create popups with laser focused content.  You can be the next person who is killing it with Popup Domination.  If you act quick you can get the plugin at 80% off.

Click here and act quick to get The Popup Domination Plugin at 80% off.