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Sylvia Weinstock, 87, is the undisputed queen of cake baking. She’s been in the business for over half a century and she knows how to bake and move her cakes. Some of her more elaborate cakes have been known to fetch just over $50,000.
Once she was asked to inspire a gathering of culinary students and she gave the brilliant illustration: She took three 9 inch, round chocolate cakes and put them out on a table. All three of them had widely intricate white frosting flowers running over the top and all over the sides.
To the student’s horror, she picked up two of the cakes and plopped them on top of the first one making a gross smushed frosting tower. So, what was her point? Her point was to only ice the top layer. Otherwise all your work will get covered up.
A lot of wanna be entrepreneurs are paying attention to the wrong things. They focus so hard on unimportant things and leave gaping holes in the important ones. Are you focusing on the wrong things?