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Two Harvard professors, Todd Rogers and Max Bazerman conducted a study on procrastination. The subjects were asked whether they would start a savings plan. Some of the subjects were asked to start right away. Only 30 percent said they would. The rest of the subjects were asked to start in the future. 77 percent said they would.
You might be wondering why this is the case. It’s because we care too much about today and not enough about the future. We want to enjoy the present. We want immediate payoffs even if those immediate payoffs mean a worse future. We’ll eat a candy bar because there is an immediate payoff which is great taste but we’ll skip a work out because we’ll gain weight in the future.
We’ll spend money today because there is an immediate payoff which could be a new car but won’t pay the price of less money for retirement until the distant future. We will start a regular job to get an immediate payoff instead of starting our own business which will payoff in the future. This is called ‘time inconsistency.’ We want future benefits but don’t want to give up immediate benefits to get them.
That’s what’s so good about Click Funnels. You can start to build your own online empire without giving up immediate benefits. With this, you can start to earn big commissions.