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Hi,
There are a number of aspects which have to be in place before a lead clicks on your referral link and buys.
The first thing is to know your target market so you would know your ideal customer. Then you need to know where they hang out and start marketing to them. You need to know their pain points, struggles and your product or service would offer them a solution to their problems.
You need to pick a product or service you feel comfortable promoting preferably if you have used it yourself.
When it comes to your links you need a strong call to action telling your potential leads to click here.
What product or service are you promoting?
Then I can help you further if you like.