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You can increase website traffic for free by doing research on what people are looking for and write blog posts based on those topics. You need regular content. Once you’ve written your posts, then you need to promote them. This can be done through social media such as through a FB account.
A premium way to increase traffic is though FB ads. FB ads have a high investment but are well worth it. You can target your ideal customer as you get so many targeting options. Once you start making money with this, you can scale it up to what you like. You also get traffic quite fast with this method.