Category Archives: Email Marketing

3 Steps To More Sales By Split Testing

Posted on by

Views: 1

Have a look at the last email promotion you sent.  Open it up.  How is your subject?  Is it interesting enough to open?  What about your call to action?  Is it intriguing that you want to click it?  Great but opens and clicks only measure interest.  That’s not your end goal though.  Your goal is to make more sales.  It’s the revenue from customers purchases that keeps you afloat.  So, the broadcast’s true worth can be measured in the sales it generates.  The trick is to find out how to put the message together that prompts the most purchases.  With just a little setup, you can do this with your AWeber account.

The first step is to set up sales tracking.  You need to make sure you’re tracking the sales you’re getting from each broadcast.  You can do this with the sales tracking feature.

The second step is to tweak your promotional broadcast.  The idea is to see if a different version will sell more, so you’ll need to create another version.  You could tweak your call to action, your text to image ratio, your pre header, your format and your images and copy.

The third step is to split test for the winning design.  Use the broadcast split testing feature in AWeber to figure out which design will generate more sales.  This feature sends each version to a randomly selected, equally sized audience to get the most accurate results.  After the broadcasts go out, follow the Quick Stats for each version to keep track of sales.  When you find the winning design, you know which one to use for future promotions.

I highly recommend you to do sales tracking and split testing.  It will help to get a lot more profitable.

AWeber’s New Web Form Generator

Posted on by

Views: 2

The new AWeber forms have been rolling out recently.  Below you can watch a video on AWeber forms to have a little tour to see the AWeber Form Generator in action.  You can think of it as an open house, only with less house and more web forms.  Now you can create great looking forms in a way that is much more convenient.  There’s no HTML editing which is even better.

Watch it in action:

Have you tried the web form yet?  Why not show it off?

Try AWeber for $1

How To Get Higher Email Open Rates By Split Testing Subject Lines

Posted on by

Views: 4

Are you getting low email open rates?  You maybe making mistakes you don’t even know about.  You can find out with a split test.  You can do split tests with sign up forms, light boxes and you can test out many different elements of your emails to get more successful at email marketing.

One of the easiest things to test is your subject line.  Subject lines are crucial as they are one of the first things people see apart from your name when it hits their inbox.  It could also be the last thing they see of that email.

There’s many variables that you could test when it comes to subject lines.  You need to test them 1 at a time.  You could test:

  • Length – Test if shorter or longer works better
  • Personalisation – You could use their name or other details
  • Use of number – Are they better spelled out or as numbers?
  • Quotation marks or other numbers – You could try eye catching or annoying
  • Humour – Test to see if your reader like jokes or not
  • Scarcity tactics – Test to see if your readers act on urgency

There’s a lot of research out there in terms of what works and what doesn’t.

What to avoid

In short, you want to avoid the spam filter.  Here’s a few things to steer clear of:

  • CAPS LOCK in your subject line
  • Too much punctuation!!!!!!
  • Spammy words like free, winner or profits
  • Any combination of these things

What to do instead

You need to convince the reader that your content is worth their time and won’t take up too much of it.  There’s a few key things that accomplish this:

  • “How to” headlines
  • Headlines with a number, indicating a list
  • Simple direct statements
  • Headlines that sound like news not an ad
  • The use of “you”

Use these tips, consider your variables and run some tests.  Once you do this, you will have much higher email open rates.

Now You Can Multiply Profits AND Automate Your Business

AWeber’s email marketing software makes it easy.

Learn how they can do it for you, too.

Take A Free Test Drive Today!

Get Response Pricing

Posted on by

Views: 4

Get Response is one of the best email marketing auto responders out there.  For only $15/month, you can add up to 1,000 leads and get all of the GetResponse features letting you send unlimited emails, set up follow up messages and anything else you like.  If you need more leads, the pricing is listed below:

  • 2,500 subscribers – $25 per month
  • 5,000 subscribers – $45 per month
  • 10,000 subscribers – $65 per month
  • 25,000 subscribers – $145 per month
  • 50,000 subscribers – $250 per month
  • 100,000 subscribers – $450 per month

With all of the plans, if you pay it in full for the year, you get an 18% discount from the monthly prices.  The prices include VAT, unlimited emails and all features.

GetResponse makes Email Marketing a lot easier.  It is full of features including:

  • Landing page creator
  • Responsive email design
  • Split testing
  • Email marketing automation with Autoresponders 2.0
  • Email creator
  • Email tracking
  • List booster
  • Form builder
  • Inbox preview

They have a lot more features which you can check out from the link below.  For a lot of Internet Marketers, their email list is their biggest asset and this is where they get the best conversion from as the leads on the list know, like and trust the list owner.  This is why you must follow up with your leads and why you need an autoresponder.

One of the biggest mistakes I hear from a lot of Internet Marketers is not building their list from day one.  All else being equal with a bigger list, they would make more money.  It really is true what people say: “The money is in the list”.

If you have your own list, you can send them other offers as well.  This means once you’ve got the lead, you can refer them to your other offers.

This is one of the most important skills you can have as an online marketer.  Start with GetReponse, build a squeeze page, start sending traffic to it, write daily emails and refer them to an offer.  It will be one of the most profitable things you can do online.

If you need help with any of this, just ask and I’ll be happy to help.

You can try Get Response for free for 30 days trying out all the features.  If you’re happy with it great, if not, just cancel it.  There’s no pressure to buy.  It’s entirely up to you.

Click here to try Get Response for free.