AWeber’s Smart Video Thank You Pages

Posted on December 27, 2014September 1, 2018 by Ish Sarwar

The thank you page is the first thing a subscriber sees after signing up to your email marketing campaign. It does a lot to establish expectations about your campaign. It’s also where you can knock their socks off. An awesome thank you page can get subscribers excited about receiving your emails and making each and every broadcast you send a celebratory occasion for them or at least get more email opens.

Smart Video thank you pages are the happy medium between AWeber’s default thank you page and your own custom URL. AWeber will pass the subscriber form data to the page so that everyone who signs up to your list gets a unique experience. This is your subscriber’s name with your confirmation subject line rather than a generic “check your inbox” message. It’s as simple as choosing a Smart Video Version from the page drop down menu.

The smart thank you page will pick out the subscriber’s email provider and adjust the video accordingly. So, if someone enters an email address that includes @gmail.com, they’ll see a video telling them to check their Gmail inbox. Likewise with Yahoo, Hotmail and many more.

A good looking web form makes a great first impression on a subscriber but an engaging thank you page is just as important. You can shape expectations and build anticipation, all the while directing the subscriber to their inbox. One extra thing to note is that these thank you pages are only available with confirmed opt-in.

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3 Steps To More Sales By Split Testing

Posted on December 27, 2014September 1, 2018 by Ish Sarwar

Have a look at the last email promotion you sent. Open it up. How is your subject? Is it interesting enough to open? What about your call to action? Is it intriguing that you want to click it? Great but opens and clicks only measure interest. That’s not your end goal though. Your goal is to make more sales. It’s the revenue from customers purchases that keeps you afloat. So, the broadcast’s true worth can be measured in the sales it generates. The trick is to find out how to put the message together that prompts the most purchases. With just a little setup, you can do this with your AWeber account.

The first step is to set up sales tracking. You need to make sure you’re tracking the sales you’re getting from each broadcast. You can do this with the sales tracking feature.

The second step is to tweak your promotional broadcast. The idea is to see if a different version will sell more, so you’ll need to create another version. You could tweak your call to action, your text to image ratio, your pre header, your format and your images and copy.

The third step is to split test for the winning design. Use the broadcast split testing feature in AWeber to figure out which design will generate more sales. This feature sends each version to a randomly selected, equally sized audience to get the most accurate results. After the broadcasts go out, follow the Quick Stats for each version to keep track of sales. When you find the winning design, you know which one to use for future promotions.

I highly recommend you to do sales tracking and split testing. It will help to get a lot more profitable.

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AWeber’s New Web Form Generator

Posted on December 26, 2014December 27, 2014 by Ish Sarwar

The new AWeber forms have been rolling out recently. Below you can watch a video on AWeber forms to have a little tour to see the AWeber Form Generator in action. You can think of it as an open house, only with less house and more web forms. Now you can create great looking forms in a way that is much more convenient. There’s no HTML editing which is even better.

Watch it in action:

Have you tried the web form yet? Why not show it off?

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Why You Need Sign Up Forms That Are Mobile Responsive?

Posted on December 23, 2014September 1, 2018 by Ish Sarwar

If you’re like most business owners, you most likely know about the influence of mobile devices on your website’s ability to retain and convert visitors. Check out these statistics:

According to Microsoft, mobile internet usage is on the verge of overtaking desktop internet usage.
According to a 2013 study by Pew Internet, 60% of mobile phone owners use their phones to access websites.
61% of people have a better option of a company when it offers a good mobile experience.

This is why many companies have mobile responsive designs that look great on smartphones and on other mobile devices.

AWWeber also made changes that make it easier for people visiting your site from mobile devices to interact with your site and to join your mailing list.

AWeber’s Mobile Responsive Sign Up Forms

When you create sign up forms in AWeber, they’ll automatically resize themselves so they’re usable for mobile users.

Why This Affects You?

It’s very common for websites to publish email sign up forms on their website. Most of the time, the forms look fine on the computer. However, the forms look horrible on mobile devices. If you’ve seen a mostly great-looking experience but with a sign up form that wasn’t responsive, it may have looked like this:

Did you notice how disruptive that is? It’s not what you’d want your visitors to see. A much better experience for visitors is one where the form adjusts to the smaller mobile screen, like the one shown below:

Do you see how that form is more user-friendly and more likely to get filled out? If you don’t want to fill it out, you can actually see and press the X to close it?

AWeber’s Mobile Responsive Forms

There’s some good news. All of the hundreds of sign up form templates that are available in your AWeber account are now ready to look great on mobile devices. So any new form you create will automatically be mobile responsive.

What are you waiting for? Give AWeber mobile forms a try. To create a new form, just login to your AWeber account and click on Sign Up Forms in your account.

If you’re not already using AWeber, you can join AWeber and start creating mobile responsive sign up forms.

Click here to get started with AWeber.

How To Get Higher Email Open Rates By Split Testing Subject Lines

Posted on December 23, 2014December 23, 2014 by Ish Sarwar

Are you getting low email open rates? You maybe making mistakes you don’t even know about. You can find out with a split test. You can do split tests with sign up forms, light boxes and you can test out many different elements of your emails to get more successful at email marketing.

One of the easiest things to test is your subject line. Subject lines are crucial as they are one of the first things people see apart from your name when it hits their inbox. It could also be the last thing they see of that email.

There’s many variables that you could test when it comes to subject lines. You need to test them 1 at a time. You could test:

Length – Test if shorter or longer works better
Personalisation – You could use their name or other details
Use of number – Are they better spelled out or as numbers?
Quotation marks or other numbers – You could try eye catching or annoying
Humour – Test to see if your reader like jokes or not
Scarcity tactics – Test to see if your readers act on urgency

There’s a lot of research out there in terms of what works and what doesn’t.

What to avoid

In short, you want to avoid the spam filter. Here’s a few things to steer clear of:

CAPS LOCK in your subject line
Too much punctuation!!!!!!
Spammy words like free, winner or profits
Any combination of these things

What to do instead

You need to convince the reader that your content is worth their time and won’t take up too much of it. There’s a few key things that accomplish this: