Category Archives: Email Marketing

How To Get Higher Email Open Rates By Split Testing Subject Lines

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Are you getting low email open rates?  You maybe making mistakes you don’t even know about.  You can find out with a split test.  You can do split tests with sign up forms, light boxes and you can test out many different elements of your emails to get more successful at email marketing.

One of the easiest things to test is your subject line.  Subject lines are crucial as they are one of the first things people see apart from your name when it hits their inbox.  It could also be the last thing they see of that email.

There’s many variables that you could test when it comes to subject lines.  You need to test them 1 at a time.  You could test:

  • Length – Test if shorter or longer works better
  • Personalisation – You could use their name or other details
  • Use of number – Are they better spelled out or as numbers?
  • Quotation marks or other numbers – You could try eye catching or annoying
  • Humour – Test to see if your reader like jokes or not
  • Scarcity tactics – Test to see if your readers act on urgency

There’s a lot of research out there in terms of what works and what doesn’t.

What to avoid

In short, you want to avoid the spam filter.  Here’s a few things to steer clear of:

  • CAPS LOCK in your subject line
  • Too much punctuation!!!!!!
  • Spammy words like free, winner or profits
  • Any combination of these things

What to do instead

You need to convince the reader that your content is worth their time and won’t take up too much of it.  There’s a few key things that accomplish this:

  • “How to” headlines
  • Headlines with a number, indicating a list
  • Simple direct statements
  • Headlines that sound like news not an ad
  • The use of “you”

Use these tips, consider your variables and run some tests.  Once you do this, you will have much higher email open rates.

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Get Response Pricing

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Get Response is one of the best email marketing auto responders out there.  For only $15/month, you can add up to 1,000 leads and get all of the GetResponse features letting you send unlimited emails, set up follow up messages and anything else you like.  If you need more leads, the pricing is listed below:

  • 2,500 subscribers – $25 per month
  • 5,000 subscribers – $45 per month
  • 10,000 subscribers – $65 per month
  • 25,000 subscribers – $145 per month
  • 50,000 subscribers – $250 per month
  • 100,000 subscribers – $450 per month

With all of the plans, if you pay it in full for the year, you get an 18% discount from the monthly prices.  The prices include VAT, unlimited emails and all features.

GetResponse makes Email Marketing a lot easier.  It is full of features including:

  • Landing page creator
  • Responsive email design
  • Split testing
  • Email marketing automation with Autoresponders 2.0
  • Email creator
  • Email tracking
  • List booster
  • Form builder
  • Inbox preview

They have a lot more features which you can check out from the link below.  For a lot of Internet Marketers, their email list is their biggest asset and this is where they get the best conversion from as the leads on the list know, like and trust the list owner.  This is why you must follow up with your leads and why you need an autoresponder.

One of the biggest mistakes I hear from a lot of Internet Marketers is not building their list from day one.  All else being equal with a bigger list, they would make more money.  It really is true what people say: “The money is in the list”.

If you have your own list, you can send them other offers as well.  This means once you’ve got the lead, you can refer them to your other offers.

This is one of the most important skills you can have as an online marketer.  Start with GetReponse, build a squeeze page, start sending traffic to it, write daily emails and refer them to an offer.  It will be one of the most profitable things you can do online.

If you need help with any of this, just ask and I’ll be happy to help.

You can try Get Response for free for 30 days trying out all the features.  If you’re happy with it great, if not, just cancel it.  There’s no pressure to buy.  It’s entirely up to you.

Click here to try Get Response for free.

How To Use The Broadcast Newsletter Feature In AWeber?

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When you set up your Aweber Auto responder account, you need around 20-30 emails saved in the follow up so as soon as a lead opts in, they get followed up from your emails saved in the follow up.  Once they have finished the follow up cycle, you should be sending out daily valuable email broadcasts.  There’s a video below which shows you how to send broadcast emails in Aweber:

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