How The Gurus Make Money On Your Shelf Help Addiction?

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Do you know the big reason that the self help industry makes so much money?

  • According to Wikipedia, it’s an $11 billion industry
  • Approximately 2000 self help books are released each year
  • Then there are TV shows, YouTube videos, Seminars and Books on tape

So, how does this industry make so much money?  It’s mainly because self help books don’t work.  That may seem counter intuitive but stick with me.  People mistake reading for action.  They mistake reading for actual improvement.  Our brains get a little squirt of happy juice when we buy a book.  Then our brains get a bigger squirt when we read the book.  Then another squirt when we proudly display that book on our shelf or coffee table.  We kid ourselves that reading a book or even just buying a book is the same as doing something about the problem.  Of course, it’s not.  It’s just “shelf help”.  Books don’t work.  Only you can take action.

I’ve seen it happen in my own life.  I’ve seen it happen to friends.  I’ve seen it happen with people trying to start an online business.  They read books, watch videos or go to seminars.  Then they do nothing.  There’s even hard evidence that reading a book doesn’t work.  The purchaser of the self help book has quite likely purchased another book on the same topic in the last 18 months according to brainblogger.com, These are the Shelf Help Junkies.

The Internet Marketing world is full of them.  The gurus feed their addiction with more books, videos and seminars that also don’t work.  So, they need more books, videos and seminars.  On and on it goes.

So, what does all this have to do with your online business?  Rather than just selling you a book that you can read and display on your shelf, Click Funnels gives you simple, daily actions that will steadily and surely move you toward making $1000 – $4000 monthly commissions.

Action is built into the Click Funnels System.  Now, that probably means that Click Funnels won’t sell as many programs as some of our competitors because “action” sounds too much like “work” to some people.  Reading is easy as you can read in bed or on your couch.  Reading requires no work but reading doesn’t work.

The choice is yours.  You can either read a book, watch videos or go to another free seminar and pretend you’re taking action or you can take the simple step-by-step actions that will move you towards your money-making goals.  Never mistake reading for action.

Do You Know This Marketing Commandment?

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Claude Hopkins is revered in the world of direct response marketing as “Uncle Claude”.  He’s the patron saint of modern advertising.  His tiny book which was Scientific Advertising was written almost 100 years ago and is still on the shelf of every serious direct marketer to this day.  If you want to achieve your online marketing dreams then reading Scientific Advertising is perhaps the best use you’ll ever make of a couple of hours.

In fact, marketing legend, David Ogilvy, said: “Nobody should be allowed to have anything to do with advertising until they have read this book seven times.”  It’s only about 100 pages.  So read it, read it again, read it 7 times and read it every year.  It’s really that important.

The very first rule that Uncle Claude explains is that advertising is “Just Salesmanship”.  What he means is that you consider your advertising a salesman.  You shouldn’t do anything in your advertising that you wouldn’t expect a good salesman to do.

To this day, marketers still make the mistakes that Hopkins warned against way back in 1923:

  • Many think that advertisements should be written in lofty or hyper charged language but they would be offended by a salesman talking the same way.
  • Many think that advertisements should be clever and contain catchy slogans but they would tune out a salesman who talked that way.
  • Many think advertisements should be brief but they would not hold a salesman to a word count limit.
  • Many believe that advertisements should be in large type with big headlines but they don’t admire salesmen who talk in loud voices.
Check out Click Funnels from the link below to see some of the advertising from Click Funnels.  When you watch the videos you won’t see an ultra-hyper, flashy and a clever pitchman.  You’ll see a regular guy who’s worked very hard to figure out the basics of online marketing.  Now he wants to share it with you.
If you’re tired of flashy, clever, over-the-top advertising, go with a company Uncle Claude would be proud of.

Click here to get started.

Not Just For Tough Guys Anymore

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Internet Marketers have a reputation.  They’re known as:

  • Tough
  • Unsentimental “results talk, BS walks” kinda people
  • Lone wolves
  • Usually men

That used to be the “Avatar” of old-school IM guys.  There’s cases study that break all those stereotypes.  There’s stories of people including men and women working for minimum wage at McDonald’s and thinking they’re going to be homeless.

This all changed after finding Click Funnels.  There’s powerful stories of tenacity, determination and heart.

Click here to get access to the same system.

The Dangers Of Going At It Alone

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There’s an old African proverb that says: “If you want to go fast, go alone.  If you want to go far, go together.”  Internet marketers should take this proverb to heart.  Most IM folks are lone wolves.  They prefer to sit in front of their laptop and not have to answer to a manager or boss.  They revel in the independence and freedom that online marketing provides them.  A lot of them tend to get off to fast start once they’re thrown off the shackles of:

  • Corporate bureaucracy
  • Administrative “sales prevention” teams
  • The mediocrity and incompetence that seems to thrive in the 9 to 5 world.

Their motto is: “It’s had to soar with the eagles when you’re hanging out with turkeys.”  To a level their right.  If you’re sharp, motivated and energetic, you can make progress a lot faster when the only person you have to answer to is you.

However, as the proverb says: “If you want to go far, you need to go together”.  Lone wolves eventually burn out.  They eventually reach the limit of their skills, energy, knowledge or financial resources.

The only way to push through those limits is by leveraging other people in terms of:

  • Other people’s insights
  • Other people’s support
  • Other people’s energy
  • Other people’s motivation
  • Even other people’s money

This is why Click Funnels places such a high value on Mastermind events.  This is where lone wolf internet marketers get together to share:

  • What’s working
  • What’s new
  • What’s saving them money
  • What’s making them money
  • What’s exciting them
  • What’s motivating them

When lone wolves leverage the power of “togetherness” they can be unstoppable.

Find out about Click Funnel’s mastermind events here.

Why Online Marketers Are Like Hunters?

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You can ask any marketing expert on what kind of products they sell and they’ll invariably tell you: “Programs that promise to deliver new customers”, “Coaching that promises to bring in new leads” or “Traffic, traffic, traffic.”  This is despite the fact that every marketer with half a brain knows the following statement to be true: It costs 5 times as much to find a new customer than it does to sell to an existing one.

Every marketer knows that piece of eternal wisdom but very few live by it.  You can do this by:

  • Finding ways to sell to your existing customers
  • Creating higher-priced products to present to them
  • Nurturing and cultivating your list

All of those tasks are much more profitable in the long term than chasing after new customers.  For some reason, marketers love the thrill of the hunt, the novelty of the new even though the “old” customers are more profitable.

So, be sure to keep in mind, when you do spend money on traffic, make sure you’re spending it very, very wisely by:

  • Investing in up to date information.
  • Making sure the info is relevant to your market.
  • Choosing one source of traffic and mastering it before moving on to the next shiny traffic object.
Click Funnels checks all the boxes.  The presenters are in-the-trenches marketers who share the secrets they’ve discovered from buying and selling online.  There’s no theory, no guesswork and not what worked 2 years ago.  There’s real proven, tested methods that are making them 5, 6 and even 7 figures online today.

When you answer “The Call of the Wild”, Click Funnels is the best path to track.

Click here to check it out.