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I know someone that’s a coach. He’s good. Real good. He’s the kind of guy you could spend a few minutes with and you know your life will change for the better. He’s all about adding extraordinary value to you. You give him $1 and he’ll give you $10,000 in return. As a result his business is always booked these days.
I remember recently he was telling about a client that he’s had for quite a while. This client had signed up with him when he was really cheap. This client wasn’t getting any results. This is because he would never apply anything from the coaching sessions. So he decided since most of clients were paying him so much more and because this client wasn’t doing anything, he thought it would be a good idea to raise his fees. He thought he’d raise his fees and wouldn’t have to work with a client that doesn’t inspire him or take action. The client went ahead and paid the fees. When I say fees increased, I mean he raised his prices from like $1,000/month to $10,000/month.
So, what happened? The next month after paying these much higher fees, he took action and he profited around $60-$70k that month. Ever since then this guy has been on fire. Was he getting newer higher quality information at these higher fees which granted these changes? Like I said earlier, this coach always gives you 1,000%. The main difference was the client’s commitment level. Before, sure he was losing money but not enough to worry him. But now, he had a lot more to lose. He had a lot on the line. So now when he was told to do something, you better believe he did it. He put much more value on something because now he was more fully vested in it.
Finding a way to give yourself this type of commitment is critical for you to achieve success. Where there is nothing on the line, it’s just too easy to keep on getting by just like a lot of people do. For example. Which would you be more inclined to take action and follow through on? Buying a book on how to start a business for $20? Or purchasing a franchise for $500k? You could casually read the book but there’s no harm or no foul if you don’t ever do anything with it. It’s a completely different story with the $500k franchise fee. You would do everything in your power to make that successful otherwise you may go bust.
So, how far you’re in will affect your actions. Online, you could buy courses and book for little to nothing. How to do this and how to do that on pretty much anything you could think about.
Or, you could commit to a real business like Click Funnels.
One that allows you the opportunity to put a little skin in the game on something that actually works. Something that holds you over the fire to succeed. Does it sound a little scary? Good, it should be.
Right on the other side of scary is where all the profits are.