Mother’s Day Was Built On Copywriting

Views: 3

Do you know the entrepreneurial story behind Mother’s Day?  After giving a Sunday School lecture in 1876, Ann Reeves Jarvis prayed that someone would devote a day to celebrating Mothers for their tireless and thankless service to humanity.  30 years later, at the site of Ann’s grave, her daughter, Ann Jarvis promised that she would be the answer to that prayer.

Anna wrote letters to Mark Twain, Teddy Roosevelt and every person she could think of with a platform powerful enough to get the message out.  She wrote to the Governors of every state.  In 1908, she held the first Mother’s Day service.  By 1910, West Virginia declared it an official state holiday.  In 1914, the Congress and President Wilson passed a bill legally recognising the second Sunday of May as Mother’s Day.  Today, Mother’s Day is a $23.6 billion holiday.

Whatever you or Jarvis may think of what has become of Mother’s Day, the facts are simple: Good writing from a daughter of a West Virginia Sunday School teacher moved the powers that be to make change and the nation responded by emptying their pockets.

What could you make happen if you put your mind to it?  At Click Funnels, we’re no experts at starting holidays but we know how to make our friends money.

Click here.

Big Numbers Seem Too Big For Your Britches?

Views: 1

I’m sorry about that.  Quick note for you today.  I know I toss around big numbers from time to time.  That’s because I know what’s possible for you and I only want the best for ya.  At the same time, I hope I haven’t overwhelmed you because sure big numbers are awesome.  Folks bringing in the big numbers is great but I just wanted to say this: It’s coming straight from my heart, please don’t overestimate the people on pedestals or their big numbers.

If we could get inside their heads, if we could look at their fears, doubts, how they get their early stats?  We’d realise most of the folks are just like us.  Nothing is stopping us or you from getting the same types of results for yourself.  You feeling me here?
Check out this quote from an old Steve Jobs interview: “Life can be much broader, once you discover one simple fact and that is everything around you that you call life was made up by people that were no smarter than you.  You can change it, you can influence it, you can build your own things that other people can use.  Once you learn that, you’ll never be the same again.”  I’d say that Bill is on to something there, you?
The key is to start.  Start, start and start.  That’s it.  That and believe in yourself.  Don’t give up.  I certainly believe in you and what’s possible in this exciting era we’re in right now.  Are you ready to begin, my friend?  This may be right up your alley.

Yes, tell me more.

The masses will not start.  They will hold the folks at where they want to be up on a pedestal and label them as special.  I know that’s not you thought.  Right?  Here’s to us movers and shakers and misfits of the world.

I’m a starter and I’m ready to start.

This Is Why You Should Never Friend Your Boss On Facebook

Views: 23

This is why you should never friend your boss on Facebook or maybe why you should.  Kelsey got home at 1:20 am and made herself a snack.  She had been at work since 10:30 the previous morning and she hadn’t had a break since dinner at 5.  You’re probably thinking: “That’s illegal!” but Kelsey was working retail to save up for college and she didn’t want to make waves by complaining.  Her manager had called in sick and told her last minute that she needed to stay until closing.  Fine.  Kelsey’s responsible.

While her Quesadilla was on the stove, Kelsey checked Facebook and saw a photo of her boss at the beach.  Not home sick.  Kelsey’s manager is like a lot of managers in mindset, may be even yours: “Actual work is exhausting, getting promoted is a reward that translates to “Less work for me”, I love being a manager.”  Didn’t Michael Scott make this model popular?  It’s incredible how many people are working for monkeys.  I’m sorry and I’d like to help.

Click here.

You Will Not Be Able To Forget This Question

Views: 1

I have an annoying question for you.  It’s annoying because, if you’re honest, your answer will bug you.  It’s not:

  • Profound
  • Magic
  • Counsellor or sage

It doesn’t even matter if you tell me your answer or not or whether you realise the answer later today, next week or a month from now.

The key is if you want it to bug you to let it sink in for a few seconds before skipping to your next blog post.  Ready, what would you do if you were not afraid?  I dare you to answer it.  If you ever want to give me the privilege of hearing your answer:

Click here.

What If You Had 5 Words Left To Speak

Views: 2

Have you ever watched the Webby Awards?  It’s like the Internet equivalent of an Emmy or an Oscar.  The hands down coolest part of the ceremony is this one rule: All acceptance speeches must be less than five words.  Most speeches are kitschy and vanilla but some of these winners find it in themselves to sound creative and show their personalities.  Take a few examples:

  • Reuters TV: “News doesn’t have to suck.”
  • Clubhouse Studios: “In other news, we’re hiring.”
  • DDB Argentina: “Internet Connects us.  Trump doesn’t.”
  • Zillow: “Apartments cheaper than Hamilton tickets.”

The five word constraint forces winners to use cultural shorthand that is only effective when it both:

  • Demonstrates an understanding of the culture
  • Implicitly communicates their own brand

There’s a science to words.  Our affiliates learn from marketing whizzes whose sole job is to turn you into money makers.  Are you ready?

Click here.