Author Archive: Ish Sarwar

How To Get More Subscribers With GetResponse?

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Are your sign ups lagging?  Can’t figure out why?  When was the last time you changed your sign up form?

I want to tell you about what could be the new secret weapon in your email marketing arsenal.  It’s the all new Get Response Form Builder.  You’ve most likely heard of GetResponse email marketing.  The industry leader in easy, affordable rich media email marketing for SMB and affiliate marketers like you and me.

They just came out with a new version of an old standard that blows the competition away.  If you’re wondering how a simple web form could boost sales and sign ups, here’s how:

  • No special skills or training required
  • Create engaging web forms in just a few clicks
  • Choose from 500+ beautiful templates to pick the perfect design for you site or business
  • Customise, resize, drag and drop at will for that ‘made to measure’ look
  • Add checkboxes, radio buttons and custom fields
  • Don’t forget your affiliate link
  • Follow up with a ‘dynamic thank you page’ personalised with audio or video to engage new subscribers right from the start

It really is as simple as 1-2-3.  All you need to do is design, settings and publish.  You can create custom forms and place them where the action is and then watch the subscribers start to roll in.  If you find a cool new social media site, you can update the content and design in seconds.  You can tell the world you’re open for business.

Click here to get a free 30 day trial of GetResponse.

Feature-Rich Email Marketing Solution

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GetResponse is a feature-rich email marketing solution which is fully scalable and is capable of handling both small and very large lists of a million+ subscribers.  For over 10 years, it has provided easy-to-use, self-service applications and expert support for creating and managing email and video marketing campaigns, newsletters and auto responders that convert contacts into customers.

Through responsible and fully automated list hygiene, anti-spam practices and established relationships with major Internet and Email Service Providers, GetResponse has maintained the highest possible deliverability standards for over a decade ensuring that customer’s messages deliver the highest possible return on investment.

Click here to get a free 30 day trial of GetResponse.

Complete Email Marketing Solution

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GetResponse is a complete email marketing solution.  It provides:

  • Turnkey newsletter publishing and hosting features
  • Unlimited follow-up auto responders to deliver information to your subscribers and convert them to paying customers
  • Fully automated list hygiene
  • Anti-spam practices
  • Established relationships with major Internet Service Providers and Email Service Providers
  • The highest email deliverability to ensure that your messages get through to your prospective customers
  • Undisrupted email deliverability for their customers
  • Over 5 billion messages each year from 172 countries
  • Full scalability and is capable of handling both small and very large lists alike (1+ million subscribers)

GetResponse in highlights:

  • Over 100,000 active accounts
  • Free version available
  • Deliverability of up to 68% higher than our competitors
  • Unlimited auto responders, follow-ups, campaigns, lists and messages
  • Powerful automatic message personalisation
  • Smart tracking features

It also brings a lot of benefits including:

  • Catches lots of sales and jolts your leads into profitable action
  • Boosts your lead generation and business-building results
  • Chops away tedious and repetitious email marketing tasks

When you join GetResponse, you will be supported every step of the way on your path to successful email marketing by their excellent customer support and materials with context help, user guides, FAQs and video tutorials.  You will benefit from industry-leading email deliverability which they consistently maintain through their solid relationships with ISPs, their proactive delivery initiatives and their strong anti-spam commitment.

Become a GetResponse customer today and find out how you can instantly get tangible, measureable results with out wasting your time or money.

Click here to get a free 30 day trial of GetResponse.

A Beginner’s Guide To Content Audits

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We talk about spring cleaning our physical spaces but it’s just as important to apply the same practices to our online world.  During AWeber’s April AWeberHour Twitter chat, they spoke with 5 amazing content experts.  They shared some advice on how bloggers and marketers can improve their online content by regularly performing content audits.  The word “audit” tends to translate to loads of time and effort.  Time, for many businesses is a rare commodity.  It doesn’t have to be a “mind-numbing odyssey”.  Below are some tips to help you clean up and optimise your online content.

What is a content audit?

It’s important to define what a content audit really is.  To put it simply, it’s a quantitative inventory of your content combined with a qualitative assessment of how you content is performing.  It’s a lot more than just creating a list of all the pages, blog posts, photos, documents and videos you have on your website.  Yes, making a list is part of the process.  More importantly, it’s assessing how your content is performing.  This helps you know what to keep doing, what to improve and what to scrap.

Why should you care?

Imagine if a broken link or missing metadata is keeping Google from indexing your site.  This means no one will find your website if they’re searching on Google.  If it’s not on Google, it doesn’t exist.  That could spell ruin for any business.

What if you’re spending most of your time talking about Topic A, when your audience would prefer topic B.  This translates to your audience growing disinterested and going elsewhere.

How do you know your content is effective if you’re not reviewing it on a regular basis?

By doing a regular audit of your content, you’re able to not only identify things that are broken on your site but you’re also able to identify trends in what your audience values which give you more direction with your strategy and business.

How to perform a content audit?

An audit does not have to be a daunting, time-consuming or labour intensive exercise.  While there’s lots of elements to it, they can be easily broken down into manageable chunks.

5 content blind spots and how to avoid them

While you’re going through your audit, here’s some of the common areas that get missed.  There’s a list of them below:

So, now you know the basics on content audits.  Go ahead and try it out.

Do Your Words Scare People Away?

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There’s a saying from Ernest Gaines: “Words mean nothing.  Action is the only thing.  Doing.  That’s the only thing.”  You write words in your marketing emails.  Many or few, you use them to communicate your ideas.  Don’t write words just to communicate.  Write them to request an action.  Sometimes it’s subscribing, responding, purchasing or whatever you want reader to do.

The words that carry most of the weight of the request are the few at the end, where you normally provide a link to proceed which is the call to action.  This is the decision point.  The words you use here could sway your readers either way.  So, how do you know which words to use?  You can guess based on preferences or you can run split tests to be sure.

A case of contextual turn off
The cabot Heritage Corporation which is a stock advisory ran a split test on two opt in buttons.  The buttons were identical in deign and location.  The only difference was in the wording.  One read: “Send My Free Report” and the other read: “Start My Free Subscription.”
Split Testing CTA Opt-in Text

Only two words changed but that change had a powerful effect.  The “subscription” button decreased conversions by 22.9% in the span of just two days.

What happened here?

Different words trigger different associations and those can make or break the response.  In the above case, it looks like readers associated “send my report” with a single contact and “subscription” with regular communication, requiring more commitment.  Your reader’s response will partly depend on your subject line and the relationship you already have.  The phrase that crashed and burned for Cabot Heritage might take your opt in rate soaring.  This is why you need to test.

Think about the long run

In Cabot Heritage’s test, it looks like people preferred the idea of one mailing to regular updates.  Regardless of which button they pushed, they were added to the same mailing list.  It would be interesting to see people who didn’t expect regular mailings would have responded when they started getting them.  Would the unsubscribe and spam rates go up with the opt in rate?  When choosing the words you want, keep in mind that you need to set correct expectations.  A well informed subscriber is a happy subscriber.

How to test your call to action?

Your first step is to write several options that set those expectations and fit the usual “voice” of your brand, how you usually represent your brand in writing.  There are several options you could take:
  • Subscribe here.
  • Sign me up!
  • Sign up for a monthly newsletter and a free t-shirt.

You coud restate the benefits that the subscriber will get.  When you have a few ideas, split test them with one another.  You can do this quite easily with AWeber.

Who answers when you call?

So, are you getting the response you want from your calls to action?  Are the subscribers you’ve collected interested and engaged.  Do they click and purchase?  Have you split tested your calls to action in the past?  How could you test it for an even better response?