Top 15 Ways To Build Your Subscriber List

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Email marketing can be effective for any business regardless of the product or service you’re offering.  It’s much cheaper than other marketing methods and if done right helps you to build loyalty and trust with your leads which results in you generating more sales.

The foundation for successful email marketing is a targeted and permission based email list.  Marketers call their contacts lists their ‘goldmine’ because it can generate a lot of their sales revenue.  If you have a list of contacts that are interested in what you have to offer, then you’ve completed the first step and are well on your way.  Now it’s time to ‘mine’ for gold.

Below you’ll find many ways to get more leads and to keep the leads you already have to maximise your email marketing activities:

  1. Provide useful, relevant content – Your visitors don’t just give their email away for nothing.  You need to provide unique and valuable information that will be of value to them.
  2. Add a subscription form to every page on your website – Make sure it stands out so it’s easy to find.  If your site isn’t too cluttered, you can add an additional sign up form.  For e.g. If you have a sign up form at the top left corner of your website, have another one at the end of your blog posts.
  3. Add a subscription form to your social media pages – Don’t waste this valuable source of revenue opportunities.  Integrate your sign up forms with Face book, Twitter and the main social media pages.
  4. Make it easy for readers to sign up – The more information you ask for, the less the subscribers you’ll get.  A name and an email is all you need.  I normally use just the email address as you’ll get more subscribers.
  5. Publish a privacy policy – This is to let your readers know that they can be confident that you will not share their information with others.  You can do this by having a privacy policy web page and linking it to your sign up form.
  6. Provide samples of your newsletters – This lets potential subscribers review your materials before they sign up so they can find out if they’re interested in it or not.
  7. Archive past newsletters and articles – This is both appealing and useful to visitors.  It helps to build your credibility as an authority.  If your articles are written with SEO in mind, they can help to increase traffic to your website through enhanced search engine positioning.
  8. Give gifts subscribers can actually use – Offer a bonus for joining your subscriber list.  Give them bonuses when they fill out surveys, give you great product ideas or provide testimonials.  Everyone likes something for free.  If you give them freebies throughout the year, they’ll feel truly appreciated which is great for business.
  9. Ask your subscribers to pass it on – Word of mouth is a great viral technique that works well with email marketing.  If your subscribers find your content interesting, amusing or informative, they’ll share it with their friends.  This is a great source for new customers.  So, make sure to remind your leads to pass it on.
  10. Let others reprint your newsletter as long as the content is not modified – If you’re happy to share your content with everyone, then why not.  Many newsletter publishers are looking for high quality content and if they reprint your newsletter, you’ll get more subscribers, traffic and links pointing to your site.
  11. Include a sign-form button in your newsletter – You may think this is not necessary as the lead is already on your list.  Remember, the reader may forward your newsletter to others or reprint them online.  So, make it easy for them to subscribe.
  12. Have a squeeze page – A squeeze page has one goal, to get an email address to build your list.  It’s like a mini sales letter which goes along with your subscription gift.  It needs to have a strong headline and a couple of powerful benefits that should make your subscribers dying to sign up.  Then start promoting your squeeze page.
  13. Include testimonials on your squeeze page – This is crucial.  Put some strong testimonials from satisfied customers on your squeeze page.  Get permission from your customers.  Also invite others to participate.  It’s free publicity.
  14. Blog religiously – Blogging is a great way to communicate with prospects and potential customers.  It creates a nice synergy with your email marketing.  Make sure to include your newsletter sign up form on each page of your blog.  You can start a free blog with Word Press.
  15. Post on other blogs – Post thoughtful and valuable comments on similar blogs with a link to your squeeze page or your own website.  You can comment with track backs.  Your comments will be posted on their site with a link back to your site.  It helps to generate new traffic, subscribers and it helps to get your brand out there.

These 15 tips should help you to build your list with highly responsive leads who are interested in what you have to offer.

If you don’t already have an email marketing service, now is a great time to join GetResponse.  It will help you to build your list with the tips from above and to get a lot more sales.

Click here to get a free 30 day trial of GetResponse.

Are You Losing Subscribers Right Now?

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Are you losing subscribers and sales this very moment?  If you’re like me, you know that your mailing list is your ‘goldmine’.  Your success depends on a steady flow of new subscribers and customers.

I was shocked to discover that I was losing potential subscribers and bleeding profits.  I didn’t stumble upon any new ‘magic’ formula or an internet guru with the next holy grail of an internet marketing strategy.

A friend took a critical look at my website and he didn’t like my sign up form.  He got me thinking as he was right.  My web forms looked plain and dull.  They didn’t inspire action and they didn’t convert well.

I needed a better web form.  I started browsing around and found out about the all-new GetResponse Form Builder.  If you don’t know, GetResponse is one of the largest, fully fledged email marketing services for small businesses like you and me.  It’s not just great for email marketing but they also have a solution for web form woes.

The GetResponse Form Builder is a one-stop shop for creating great-looking, customised web forms to attract subscribers and to generate sales.  You don’t need special skills either.

I tried it for myself and my conversions went up as my web forms are looking much better. It’s so easy to use, so creative and so smart that you’ll be hooked the first time you use it.

Give it a try and it’ll be one of the best things you can do to grow your online business.

Click here to get a free 30 day trial of GetResponse.

Affordable Media Rich Email Marketing

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I’ve recently been growing my online business with the help of an amazing email marketing service called GetResponse.  You too can benefit from it.  Don’t worry, you don’t need to be a computer geek or a marketing guru.  It’s easy and fun to use.  They have even more release tools, so there’s even more reasons to like it.

I got GetResponse to build a list.  All I had to do was use the easy forms from my website.  Within days I was getting new leads on to my mailing list which results in sales.

So, how did I turn these contacts into customers?  I used the GetResponse auto responder feature to communicate with my new leads.  It’s a great tool which lets you follow up automatically wither as part of a drip marketing campaign or to promote special offers and events.  My newsletter has helped me build lasting relationships with my leads and this results in more website visitors, more referrals and more sales.

Don’t get me wrong, it’s not always automatic.  Nowadays, you need to go the extra mile to stand out from the crowd.  GetResponse is packed with media-rich features that help to increase open and click through rates.  GetResponse have a feature called GetResponse Multimedia Studio to produce a short product demo.  A lot of people want to see and hear about products rather than just reading about it.  All you need is a pc or laptop, a webcam and GetResponse Multimedia Studio.

Everyone knows that consumer tastes and markets change all the time.  If you don’t have the time and money to invest in research.  So, what do you do?  You can use the free GetResponse survey tool as often as you want.  It doesn’t cost you an extra penny.  There’s no more guessing and customers love it.

Thanks to GetResponse’s easy integration with social media.  You can easily publish blog updates and links to your latest broadcast on Twitter and Facebook.

You’ve heard a little about my email marketing.  If you’re looking for affordable, media-rich email marketing solutions, I highly recommend GetResponse.

Click here to get a free 30 day trial of GetResponse.