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Try to remember the driest, most boring, lecture you’ve ever heard. Maybe think back to University, or Church, a TV program or your parents. I wonder if we’re thinking of the same speaker:
- The one who clearly has no clue who his audience is
- Or what they want
- Or even what he’s talking about
Our marketing coaches and full time sales team are the kinds of people lecturers wish they were:
- They speak like humans
- Humans listen and buy what they sell
Get access to all the training for free. You know the drill by now.