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There’s many reasons to have an E-zine. Below are the top 10:
- Establish yourself as an expert – People search online for information and will look at you as the expert to provide it to them. Have a schedule for this and provide an opportunity to build on this while reinforcing your brand.
- Build a relationship with people on your list – It’s common knowledge people buy from people they know, like and trust. By using e-zines, you can build a relationship of familiarity and trust. Make sure to share a bit about yourself or your company in every issue.
- Keep in touch with prospects and clients – It’s a great way to notify your readers of weekly specials, new articles, customer stories, upcoming product launches, blogs and splash pages.
- Drive traffic to your website or blog – You can send traffic to new blog posts or other changes to your website with links directly to those pages. You can promote special sales with coupon codes just for your readers. Use links in your newsletter to turn your e-zine into a silent salesperson.
- Build content on your website – Make sure to archive your newsletter. This way visitors can read an issue or two to determine if your e-zine will be of interest to them which helps to get more leads and sales. Also if you optimise your article placements, you’ll not only make your website ‘meatier’ but also bring new traffic from the search engines.
- Get feedback from your readers – Make it easy for you to stay in touch with your readers and vice versa. Ask them to take action by commenting on your articles and offers. Conduct polls and surveys. Feedback allows you to fine tune your messages, target your marketing and expand your product line. It’s also great for building a relationship.
- Develop an information product – If you deliver your newsletter once or twice a week and include two articles, you’ll have 104 well-researched articles in your portfolio. You can pick the best articles and turn them into a bonus e-book for joining your list or sell it as a book.
- Grow your mailing list – Let your e-zine work for you by letting your readers know to forward your newsletter to anyone they’d like. Have sign up instructions for those who received your e-zine from viral marketing methods.
- Gather demographic data – By offering surveys, feedback forms and niche reports, you can gain very valuable information about your prospects and customers. Learn what makes your readers tick and how you can better serve them. Make sure they become repeat customers.
- Save money – All of the benefits of publishing an e-zine are free or almost free. The small cost of a top rated e-zine publishing system is nothing compared to the cost of brochures, business cards, advertising, direct mail, PPC or other forms of promotion. Someone also has to manage that production. As your newsletter is published online, you can grow your list to be as large as you want without worrying about the expense. The bottom line is that email marketing is the most cost-effective marketing solution for companies just like yours.
As you can see there’s many reasons for having an e-zine. Once done correctly, it’s the closest thing you can get to push button sales.
If you don’t already have an email marketing service, now is a great time to join GetResponse. It will help you to build your list with the tips from above and to get a lot more sales.