Views: 5
You may already know about AWeber Analytics features. These powerful tools allows you to target your list with pinpoint accuracy, sending messages that respond to subscriber activity. Anywhere you install analytics, you can track which of your subscribers visit that page. You can send email newsletters to subscribers who visit your order page or who look at a specific product or page on your website. We’ve recently taken things a step further, allowing you to track subscribers who click download links in your website.
How does it work?
Any download link on your website can be modified to track subscribers that use it. You could easily follow up with subscribers who download a pdf ebook, ask for feedback on content in the download or even link to related products. When a subscriber clicks a link, it will be tracked as a page hit to the download.
Who is it for?
Say that you’re tracking which subscribers are downloading a pdf ebook. You can put that information to work. We can segment our list and send a message to those people. You can do this by searching your list for hits to the download’s URL which is in your AWeber account under the subscribers tab. You would then save this search as a segment so that we can refer to it later. You can create a broadcast and send it out to that segment directing their attention back to our site with links to similar resources or maybe just asking for input on the content of the PDF.