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The best time to buy a car is late summer/early fall, right when the new model comes out. The best time to go to Hawaii is in winter. Our winter is their summer so you get two swimmers in one year but far and away, December is the best time to start a small business.
Here are my top three reasons:
- When people make new year’s resolutions, they’re more likely than ever to try new things. This also means buying new products and every marketer knows this.
- Psychologists say that it’s just after the holidays that people’s new found benevolence and desire for family point them toward small businesses.
- Although retail sales go through the roof before Christmas, businesses push more gifts than tools for self actualisation. People are more inclined to put their holiday bonuses toward those things in January.
We both know you have wanted to start your own business but it’s never been the right time and maybe it hasn’t been but today is the day. Just between you and me, I don’t want you to miss out on January windfalls. It’s really the best time of the year.