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A lot of people have criticized the new Star Wars movie which is The Force Awakens. One of the most common complaints is that it’s too repetitive. Granted, it is repetitive as there’s similar characters to the older movies, there’s a similar storyline and there’s similar problems to overcome.
Here’s the thing. Every story is repetitive and especially great stories. According to one popular theory, there’s only 7 possible storylines. All stories can be categorized into one of these 7 basic plots. So, even when you think you’re seeing something totally new, it’s really just a rehash of something very old.
It’s interesting right? That’s why I’m fine with Star Wars being repetitive. The old story was great so why not reuse it? Great stories should be reused.
In the same way that there’s 7 basic storylines, there’s probably a dozen basic business ideas. The Hip new innovative businesses that look like they’re doing something that’s never been done before, they’re really just following a formula as old as the wheel. There’s nothing wrong with that. If you’re following an old formula, you’re being smart.
People who try to venture beyond those basic, proven formulas, those are the guys that get fried. They try to do something totally new and they almost always fail. Check out these repetitive things:
- Great stories are repetitive
- Great art is repetitive
- Great food is repetitive
- Great ideas are repetitive
- Great businesses are repetitive
Click Funnels is also repetitive. It takes a winning formula and distils it into a system. It shows you how to build a business using a time tested method. You can have confidence in the method for at least 2 reasons:
- It’s old and it’s been proven time and time again. Russel Brunson who is the creator of Click Funnels has paid out over $40,000,000 in commissions to the people using this system. That’s just in the past three years. The number will be a lot bigger by the end of this year.
- There’s no risk as the affiliate program is free. You will learn a lot of traffic and conversion secrets which will help you with any business.
Back to Star Wars for a moment. Despite people’s criticism, it did incredibly well in the cinemas. It’s currently the 3rd highest grossing movie of all time right behind James Cameron’s Avatar and Titanic. It’s grossed over $2 billion in cinemas worldwide. Who knows how many more millions and billions of $$’s it’ll generate in DVDs, Merchandise, games and so on.
So, why did it to do so well? Here’s my theory. It used an old formula. One that had been tested and shown to work with the old Star Wars movie. It took that formula and then improved on it with better characters, better cinematography and better special effects but with the same old proven formula.
That’s why it was so wildly successful. That’s the power of old, proven formulas.