Monthly Archives: December 2014

3 Steps To More Sales By Split Testing

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Have a look at the last email promotion you sent.  Open it up.  How is your subject?  Is it interesting enough to open?  What about your call to action?  Is it intriguing that you want to click it?  Great but opens and clicks only measure interest.  That’s not your end goal though.  Your goal is to make more sales.  It’s the revenue from customers purchases that keeps you afloat.  So, the broadcast’s true worth can be measured in the sales it generates.  The trick is to find out how to put the message together that prompts the most purchases.  With just a little setup, you can do this with your AWeber account.

The first step is to set up sales tracking.  You need to make sure you’re tracking the sales you’re getting from each broadcast.  You can do this with the sales tracking feature.

The second step is to tweak your promotional broadcast.  The idea is to see if a different version will sell more, so you’ll need to create another version.  You could tweak your call to action, your text to image ratio, your pre header, your format and your images and copy.

The third step is to split test for the winning design.  Use the broadcast split testing feature in AWeber to figure out which design will generate more sales.  This feature sends each version to a randomly selected, equally sized audience to get the most accurate results.  After the broadcasts go out, follow the Quick Stats for each version to keep track of sales.  When you find the winning design, you know which one to use for future promotions.

I highly recommend you to do sales tracking and split testing.  It will help to get a lot more profitable.

AWeber’s New Web Form Generator

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The new AWeber forms have been rolling out recently.  Below you can watch a video on AWeber forms to have a little tour to see the AWeber Form Generator in action.  You can think of it as an open house, only with less house and more web forms.  Now you can create great looking forms in a way that is much more convenient.  There’s no HTML editing which is even better.

Watch it in action:

Have you tried the web form yet?  Why not show it off?

Try AWeber for $1

How To Make Money With SEO And Internet Marketing?

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You can make money online with SEO and promoting offers from your blog.  SEO is short for Search Engine Optimisation where you optimise your website by using Sniper methods such as including your keywords in a blog post’s title, in the permalink, sprinkle it through your blog posts once for every 100 words and various other methods.  You would write consistently using SEO strategies.

Then you need to focus on getting backlinks to your blog.  Backlinks are links which are coming back to your website.  The search engines see this as a popularity contest.  The sites with the highest quality backlinks to their site and ones that are optimised on page as well tend to rank quite well in the search engines.

John Chow is an internet millionaire and he’s well known for his blog.  His blog is one of the biggest blogs in the world.  He writes consistently and gets a ton of traffic for free from the search engines.  He has monetized that traffic very well and is making a fortune for doing so.  There’s plenty of other famous bloggers that have done very well.  That’s what a blog can do for you.

One of the best courses for making money with SEO is Google Sniper.  They just brought out their latest version Google Sniper 3.0 which is even better that ever before.  The book and the videos have been updated with the latest Google Sniper strategies.  You will learn everything you need to from step by step videos showing you the whole process from the very first step of picking a niche to making money from your site.

Click here to watch a free video on Google Sniper.

How To Get Higher Email Open Rates By Split Testing Subject Lines

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Are you getting low email open rates?  You maybe making mistakes you don’t even know about.  You can find out with a split test.  You can do split tests with sign up forms, light boxes and you can test out many different elements of your emails to get more successful at email marketing.

One of the easiest things to test is your subject line.  Subject lines are crucial as they are one of the first things people see apart from your name when it hits their inbox.  It could also be the last thing they see of that email.

There’s many variables that you could test when it comes to subject lines.  You need to test them 1 at a time.  You could test:

  • Length – Test if shorter or longer works better
  • Personalisation – You could use their name or other details
  • Use of number – Are they better spelled out or as numbers?
  • Quotation marks or other numbers – You could try eye catching or annoying
  • Humour – Test to see if your reader like jokes or not
  • Scarcity tactics – Test to see if your readers act on urgency

There’s a lot of research out there in terms of what works and what doesn’t.

What to avoid

In short, you want to avoid the spam filter.  Here’s a few things to steer clear of:

  • CAPS LOCK in your subject line
  • Too much punctuation!!!!!!
  • Spammy words like free, winner or profits
  • Any combination of these things

What to do instead

You need to convince the reader that your content is worth their time and won’t take up too much of it.  There’s a few key things that accomplish this:

  • “How to” headlines
  • Headlines with a number, indicating a list
  • Simple direct statements
  • Headlines that sound like news not an ad
  • The use of “you”

Use these tips, consider your variables and run some tests.  Once you do this, you will have much higher email open rates.

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