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What You Can Learn From Black Friday's Big Brother | My Online Business Empire
Home > My Top Tier Business > What You Can Learn From Black Friday’s Big Brother

What You Can Learn From Black Friday’s Big Brother

Black Friday is nuts.  Everyone hears stories of people getting trampled or waiting outside of Best Buy for a day and a half.  All that to have the must have item of the year.  As crazy as Black Friday is in America, the Chinese are doing it way bigger and smarter.

In China, November 11th is called Single’s day because of the date 11/11.  Single’s day is an online shopping extravaganza meant to be a day for all the single people in China to buy gifts for themselves instead of getting gifts on Valentine’s day.  It blows Black Friday and Cyber Monday out of the water.  Last year, Americans spent an estimated $5.6 billion online from Thanksgiving to Cyber Monday.  This year, Chinese shoppers spent nearly 8 billion dollars in the first 10 hours.

However, that’s not why you should care about single’s day.  The reason you should care about Single’s day is because of the way it became so huge.  Single’s day is not a traditional Chinese holiday.  Although it has been around for a while, it was not always a huge online shopping day.

That is until a company called Alibaba came along.  Alibaba is an online retail giant that adopted and encouraged people to spend on Single’s day in 2009 to generate massive sales online.  Before Alibaba, Single’s day didn’t show up on a global scale in terms of spending but three years late, more money was being dropped on Single’s day than Black Friday and Cyber Monday.  This is because Alibaba took a unique approach and took over a holiday and they’re making a fortune every November 11th.
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