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Did you know that according to the PEW Research centre, 6 out of 10 adults get their news from social media? This means that 6 out of 10 adults don’t just use Facebook to keep up with their high school friends, they rely on it to know what is going in the world. This means they check it every single day.
If you don’t believe it, just look at the controversy that Google and Facebook are facing over fake news on their sites influencing the 2016 election. Sites like Facebook are becoming the new bill boards on the highway and front page ads in the newspaper but instead of getting a few thousand looks, these ads are getting millions of hits. More hits equal more sales but only if you know how to create ads and place them in the perfect spots. If you don’t, then you won’t just be missing out on the greatest advertising opportunities in the history of mankind. You’ll be wasting your time and money.
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