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You can ask any marketing expert on what kind of products they sell and they’ll invariably tell you: “Programs that promise to deliver new customers”, “Coaching that promises to bring in new leads” or “Traffic, traffic, traffic.”  This is despite the fact that every marketer with half a brain knows the following statement to be true: It costs 5 times as much to find a new customer than it does to sell to an existing one.

Every marketer knows that piece of eternal wisdom but very few live by it.  You can do this by:

• Finding ways to sell to your existing customers
• Creating higher-priced products to present to them
• Nurturing and cultivating your list

All of those tasks are much more profitable in the long term than chasing after new customers.  For some reason, marketers love the thrill of the hunt, the novelty of the new even though the “old” customers are more profitable.

So, be sure to keep in mind, when you do spend money on traffic, make sure you’re spending it very, very wisely by:

• Investing in up to date information.
• Making sure the info is relevant to your market.
• Choosing one source of traffic and mastering it before moving on to the next shiny traffic object.