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Want A Mercedes?

May 28th, 2014 No comments

The great car company Mercedes Benz is near and dear to many members in The My Online Business Empire Community (MOBE).  This is mainly because the company pays for their car note every month.  They get the Mercedes when they meet a shockingly low amount of required sales to get this awesome incentive as a MOBE partner.  So, you make money and as an incentive you get a Mercedes.  You can’t beat that.

Anyway, this reminds me of an important marketing lesson.  Back in the 60’s Mercedes made a BIG mistake.  They had seriously overestimated how many Americans would be interested in their diesel sedan.  At the time, Mercedes was big in Europe but pretty much unknown to US customers.  They were lucky to sell just a few thousand a year there.

One year the big mistake occurred.  Mercedes sent way too many of these automobiles to the states.  So, they called upon famous adman David Ogilvy to help them out.  The result?  Over $3.5 million dollars worth of these unknown, odd foreign cars were sold all with just a 6 page sales letter.

The ad cost for that sales letter was just under $100,000.  How did he pull it off?  What was the hook?  The trick was in giving the buyers a very creative rebate.  Each new car buyer was getting one years worth of diesel.  Back then, it would cost just $120 for 12,000 miles travelled.  Let’s break this down.  Sink $120 in cost.  To sell a little known Mercedes for the price then of $4,068.00.  Not a bad profit right?

This is the way you want to be thinking in your online business?  How much can you afford to spend on a customer?  Also what is a congruent incentive you can offer that will make the deal seem like you’d have to be crazy to pass it up?  It’s true that it’s very difficult for most affiliates to do this because of the low profit margins.

That’s what’s so awesome about The MTTB System here.

With this system, you get $1k, $3k and $5k commissions.  The best commissions available to you in The Internet Marketing Industry.  So, would you be willing to offer $200 of value to acquire a $1,000 sale.  Would you pay out $1k in real bonuses to make a $5k commission.  You’d be crazy if you said no.  Knowing what you can afford to acquire a customer is essential coupled with knowing what your customer really wants and going overboard to give it to them.

When you test this business model out, things will really start to change for you nearly right away if you’re serious here.  As a bonus you also get the crazy generous incentive where you can be like many MOBE members right now cruising around in their own Mercedes (or MOBE Mercs as their called.)

Click here to get started so you can be one of the MOBE members cruising about in a MOBE Merc.