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I recently wrote about the best sales copy I had seen all month and this on a homeless man’s sign. That jogged my memory and today, I want to share a couple more with you plus some insights: #1 – “Let’s Do Lunch – U Buy.” This one brings up the idea of “Companionship” which literally means one with whom you share bread. In one stroke, he ironically acknowledges their economic inequality. They are likely to never share lunch as well as the equality they share by virtue of a common humanity.
#2 – “Please help a drunk get drunker” – Rather than avoid the common objection to handing cash to homeless people, this guy plunged straight into it. This is a counter-intuitive approach to cultivating ethos and pathos.
Aristotle said, in his book on Rhetoric, that we naturally trust people who:
- Do not hide their motives
- Make us feel uncomfortable and unthreatened
He concedes the moral high ground at the same time that he appeals to our sympathy. These two men also broke through the noisy “Gimme-a-dollar” barrage that characterises our economised world.
Rather than shy away, these two got smart. There is a way. Learn smart marketing from pros on the cutting edge at Click Funnels.