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Small business isn’t about having guts, it’s about being humble.  Wait, what?  I know what you might be thinking: “Humility is for sentimental wussies.”  Let’s be real here, even Bennyboy Franklin put it on his list of must have virtues and he was a bold rhinoceros entrepreneur in his day.

To start a successful small business, most people try to be experts at more things than they can possibly do.  They beat their heads against their IKEA desks and pray that liquid excellence starts dripping out their ears.  Then they burn out but our people don’t.  We’re more humble than that.  Humility isn’t thinking less of yourself, it’s thinking of yourself less.