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How To Increase Your Opt-In Rate

July 29th, 2013 No comments

One of the most important things you should be concerned with is getting leads but just as important is to improve the conversion rate of your opt in page.  This will help to get more leads.  An opt in page is a page which is designed for one purpose to get a prospect on your site to put in their email address so you can follow up with them through Email Marketing.  Building a list is not hard, it boils down to spending time on writing interesting offers and knowing the tips and tricks to increase your click through rates.

There’s a lot of strategies that have been successful with Internet Marketers.  Below you will find some of the best ways to increase your list size.  These strategies have been well researched and have been proven to be very successful at skyrocketing lists of opt in leads.

The top ways to build your list are:

  • Use pop ups with opt-in forms – Pop ups forms can be used to collect email addresses and to promote offers.  Most Internet Marketers agree that the single biggest way to increase your opt-in rate is by using pop up ads.  A lot of people do find these ads annoying but they are 13 times more effective at capturing email addresses than standard banners and forms on a website.  This a very powerful way to get leads so you can present your newsletter or promote offers.
  • Increase value – You can increase the value you are giving to your customers by offering bonuses that are related to what you are offering.  You have to give something valuable to make it worthwhile for someone to give you their email address.
  • Capture buyer’s Email address – Every time you make a sale, you should be capturing the buyer’s email address.  This will to segment your list in to a buyer’s segment.  A buyer lead is worth ten times more to your business than a non-buyer.
  • Use Email signatures – When an email is sent out, you can use an email signature as a way to advertise your opt-in page and to promote an offer.  You will be surprised at the number of people that actually click your link.
  • Run contests, surveys and polls – Running contests online are similar to contests in a restaurant.  Both parties will get something out of it.  You will get the email address and the lead can possibly win a prize.  Another thing you can do is to make it a requirement for the lead to put in their information to subscribe to your newsletter to enter into the contest.

A good email opt-in list is worth its weight in gold.  It is the difference between being really successful and failing like many who try to make money online.  It is up to you how you build your list.  But once you build your list of high quality leads, you will see your sales skyrocket.  Email marketing works and it works extremely well.

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