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Paying for search engine placement is a hot topic these days and lots of Internet Marketers are using it as an important lead generation method. But getting good results from paid search can be quite tricky especially if this is a new lead generation method. There are many pitfalls that you need to avoid. You will find the main tips below:
- Not all clicks are equal – with keywords you would think that the value of the clicks would be relatively similar regardless of where they come from. This turns out wrong because in paid search traffic, the quality of traffic can vary greatly. This is a result of several things such as the search engine’s audience, the idea of incentivized clicks in which people have no likelihood of buying your products or services and click fraud. This is where fraudulent clicks are generated which could be by people or by computer programs in order to artificially increase revenue for affiliate offers or content sites. You can’t just rely on the keywords and the cost per click to determine the quality of the traffic you might get. You have to keep testing to find out what the quality of traffic is like.
- Find out the sources of traffic of your leads and sales – One of the most important things to identify is the traffic quality and the traffic source your leads and sales came from. Once you do this this you can track your: cost per lead which is the amount you pay for each lead you get on average and your return on investment. This is the amount of money you make divided by the money you paid for the traffic source that brought in the revenue. Once you keep track of your results you can keep spending on the traffic sources that bring in the revenue. You can track these numbers by using using tracking software such as Hyper tracker.
- Vary your traffic sources, keywords and ad copy – It is very important to continually keep refining your techniques. You should keep testing, adjusting and directing your money towards the traffic sources, keywords and ad copy which give you the best return on investment.
By following the tips above on paid search engine placement you should have some really good results with this form of lead generation.