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A homeless man In New York City was just gifted a plane ticket home to join his family for a relative’s Christmas-time funeral. The ticket came from an anonymous lady in Connecticut and neither party knew each other. The story is beautiful but it should at least make you scratch your head. How the heck:
- Did this woman
- Hear about this guy?
- Learn the significant details of his story?
- Become emotionally affected by it?
- Reach him with a plane ticket?
One word: Awareness. A professional writer in New York designed a Facebook post to go viral and without boosting it, it went viral. By that gift, out of all the homeless people in New York, this guy gets to go home.
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What’s your backup plan and why isn’t it working? An even better question is: “What could a good writer do for you?”