Visits: 2
The best sales copy I’ve seen all month was on a homeless man’s sign. It read: “Only if you can.” Notice three brilliant ways this four word phrase broke through the noise and burned itself in my memory:
- Power of suggestion – He never made the actual task. People are more likely to trust conclusions they arrive at themselves and this man let the passers by realise for themselves that it was an ask.
- Demonstrated concern – Markets are more likely to trust marketers when they feel they have truly been understood. By treating his ‘Market’ with dignity, he has a better chance of being treated with dignity himself.
- Focus on ability – If his ‘Market’ considers whether they can, they enter a mental space where it is easier for them to consider what he can do. They are more likely to be moved by his poverty after considering their own relative “Poverty.”
Words matter and sales is a science. Just because big companies have big marketing divisions doesn’t mean they’re any good. Let’s get you outfitted with the most humanly insightful marketing savvy we’ve got and build you into the most compelling marketer you’ve ever met.