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Spelling, Grammar And Formatting Tips For Email Marketing

You may not realise the connection with correct spelling and grammar and selling products and/or services.  For your customers to buy from you, they must have a certain level of confidence in your abilities.  Proper spelling and grammar gives you a good first impression with your potential customers.

Email Marketing is very popular.  On average an office worker sends and receives about 36 emails every single day.  Some people are getting many more.  By using correct spelling, grammar, proper formatting and keeping your emails short, there’s a much better chance your emails will be read.

The best email messages are the short and brief ones.  They are quicker for the recipient to read and easy on the eyes.  To make the message more friendly looking, use double line spacing between paragraphs.  Some people will skim read your messages.  You can make sure they do not miss out on the important points by creating lists.  These can be read quickly and the readers can see the main points.    You can use bullets or numbering to highlight your main pints.  When writing your list you have three options:

  • Complete sentences
  • Fragments
  • Single words

You can use whatever format you prefer but just be consistent.  Double line spacing makes it easier to read your emails.  When your email messages are formatted effectively, they are more likely to be read.

Spellchecker on a computer is quite useful but there are grammatical errors a computer wont find.  This can happen even if the spelling is correct but it could be incorrect usage of words.  The bad news is that some people will have negative conclusions about your company because of your spelling and grammar errors.  So it is something you want to make sure you can correct when writing emails as well when you are blogging or writing anywhere else.

There are some general guidelines to follow such as:

  • Re read your content when you are finished writing.
  • Use a spellchecker – it may not catch everything but it helps.
  • If it helps take a break and read you content later with fresh eyes.
  • Get someone else to proofread your content.  Usually they will see things you might have missed out on.

There is no need to write anything fancy for the web.  When writing content that is Internet Marketing related, keep it simple and make to proofread or have someone else proofread as well.

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