Reasons You Must Sell High-Priced Products

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There’s many obvious reasons that selling high-priced products makes more sense than selling low-priced products including:

  • You need to make fewer sales to make more money
  • You benefit from higher margins and therefore higher profit
  • You process fewer transactions which means lower processing fees
  • You ship fewer products which means lower shipping and labor fees

There’s also a couple of bizarre reasons you may not have considered.

The first bizarre reason is that people who purchase high-priced products are far more likely to actually use those products and benefit from them.  As strange as it may seem, people who pay for a $1,000 coaching sessions are much more likely to implement that advice than they are to implement the very same advice if it comes from a $19 e-book.  People just don’t value or implement cheap advice regardless of how good it is.  The higher implementation rate of high priced products means more success stories which means more glowing testimonials and more sales for you.  It’s a profit machine.

The second bizarre reason is that people who purchase high-priced products complain less than people who purchase low priced products.  I know it sounds strange.  You’d think the more money you spend on a product, the more discerning and picky you’d be but that’s not the case.  As Tim Ferris points out in his bestseller: The 4-Hour Workweek: “Higher pricing attracts lower-maintenance customers with better credit, fewer complaints/questions, fewer returns etc.  It’s less headache.  This is HUGE.”  Price shoppers and penny pinchers are usually a pain in the backside on so many levels.

If you’re not selling high-ticket, high-profit, low-maintenance products in your business then:

Find out how you can make $1,000 – $4,000 commissions here.

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